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Summer 2013

Master of Business Administration- MBA Semester 4

MB0053 International Business Management -4 Credits
(Book ID: B1724)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Q1. The world economy is globalizing at an accelerating pace. What do you mean by
globalization? Discuss the merits and demerits of Globalization.
(meaning of globalization - 2 marks, merits- 4 marks, demerits- 4 marks) 10 marks

Q2. The international trade theories explain the basics behind international trade. Compare the
Absolute and comparative cost advantage theories with the help of example.
(explain the 2 theories - 6 marks, examples- 4 marks) 10 marks

Q3. Culture is more often a source of conflict than synergy. As an Indian manager, what
management style and corporate culture you should be aware of while travelling to Japan and
to USA?
( Japanese corporate culture - 5 marks, USAs corporate culture - 5 marks) 10 marks

Q4. Regional integration is the bonding between nations and states through political, cultural and
economic cooperation. A whole range of regional integration exists today. Discuss these 6
types in brief.
(6 Types of regional integration - 10 marks) 10 marks

Q5. The decision of a firm to compete internationally will be strategic. While formulating global
marketing strategies, how should a firm deal with segmentation, market positioning and
international product policy?
( segmentation-3 marks, positioning - 4 marks, product policy- 3 marks) 10 marks

Q6. Global sourcing industry is on a growth run as there are sound business reasons to it.
Discuss these reasons with examples.
( reasons for global sourcing- 7 marks, examples- 3 marks) 10 marks

Summer 2013