Orinoco was founded in 2007 by a group of professionals who met at Amazon Japan.

Its main members have held senior positions in online retail management, marketing and mobile in companies such as Amazon Japan, Disney Internet Group and Apple. The company's primary focus is to develop a digital content delivery platform for music and documents. The platform will support wikitt.jp, a site where any aspiring musician or writer can publish and sell their content, and also Wikitt Enterprise Services, a digital content delivery service for selected publishers and musical artists. Orinoco has recently agreed to provide the WES platform to publisher Entrelect and to veteran Japanese band Carnation, both sites due to launch at the end of 2009. Core members Taku Harada - Co-Founder and CEO Email: taku@orinoco.jp

Taku founded Orinoco together with his former colleagues at Amazon, and has served as its CEO since its inception. Taku also held the position of Representative Director and CEO of YOOX Japan until August 2009. Prior to YOOX, Taku held various positions at Amazon Japan including head of its mobile and online marketing divisions. He also launched the iTunes Music Store in Japan while at Apple in 2005 and led its marketing team. Taku began his career at Sony Music Entertainment’s international business affairs division in Japan. He holds a B.A. from Yale University. Naofumi Iwai - Co-Founder and COO Email: naofumi@orinoco.jp Naofumi oversees all operations and is also working on several e-commerce development agreements with partner companies. Prior to joining the Orinoco team, Naofumi led Disney Internet Group’s e-commerce division for Japan where he oversaw all aspects of the business including site production, merchandising, marketing, logistics and customer care. He also managed the home & kitchen category and Marketplace teams at Amazon Japan. Naofumi holds a B.A. from Waseda University and a M.B.A. from the University of Arizona. Yuji Fujita - Co-Founder and Head of Sales Email: yuji@orinoco.jp Yuji is responsible for content and client acquisition for the Wikitt business. Prior to joining Orinoco, he was the youngest manager at Amazon Japan’s Services team, focusing on client acquisition for its Marketplace division. Yuji holds a B.A. from Keio University. Akiko Fujikawa - CFO Email: akiko@orinoco.jp Akiko joined Orinoco in June 2009, and currently oversees all financial and administrative matters for the company. Prior to joining Orinoco, Akiko held the position of Vice President of Unitas Capital (fka CCMP Capital Asia/JP Morgan Partners Asia), a pan-Asian private equity firm with $4 billion under management. Akiko was one of the first founding members of Unitas’ Japan operations. Prior to Unitas, she was an analyst at JP Morgan’s investment banking division in Tokyo. Akiko holds a B.A. from Yale University. Orinoco K.K. 23-9-704 Maruyama-cho Shibuya-ku, Tokyo 150-0044 Japan

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