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Flying For Everyone
Presented by:Ajay Banka Amey Vikram Anchal Gupta Jyoti Singh Unnati
Founded: 23rd May 2005 Head office: New Delhi Director: Mr. Ajay Singh Industry: Airlines / Aviation Employees: 2500 Total Income: Website: http://www.spicejet.com
SpiceJet < Royal Airways, a reincarnation of ModiLuft. SpiceJet entered with Rs. 99 for the first 99 days for 9,000 seats. Followed by a Rs. 999 promotional scheme on select routes. On July 15, 2008 Billionaire Wilbur Ross invested $80 million. Spicejet names their aircraft after Spices.
Mission and Vission
To become India’s preferred low-cost airline, delivering the lowest air fares with the highest consumer value, to price sensitive consumers.
To ensure that flying is no longer only for CEOs and business travelers, but for everyone
Second in LCC segment First to target the middle class
Weakness: Very limited advertisings Reached at the threshold of cost efficiency Small fleet structure Small load efficiency compared to Air Deccan / Indigo
High attrition rate The threat of new entrants into Low Price Segment especially IndiGo, Go Air and Air Deccan High Risk Perception
Future Plan And Expansions
SpiceJet plans to fly overseas
CSR (Corporate Social Responsibility)
It provides 50-100% discount in base fare for defense personals.