Operations of Retail Store

Big Bazaar

INTRODUCTION TO RETAIL INDUSTRY
• Origin • Meaning • Fastest

growth

FOR THE GREAT INDIAN MIDDLE CLASS
Cheapest price (Is se sasta aur achha kahi nahi) • RLC

Cash flow Growt h

Maturity

Decline

Introductio n Time

OBSERVATION
Verticals inside the store relates to each category of product • Unavailability of trolleys • In house packaging • Food Bazaar • Cleanliness

SABSE SASTA 3 DIN

INTRODUCTION

CONSUMER BEHAVIOUR
Introduction • Arrangement of stock • Queue Buster • Technology

BIG BAZAAR vs KIRANA STORES

• Introduction • 4P’s

PRODUCT
BIG BAZAAR KIRANA STORES • Variety • Brand Option • Products are limited • Brand Choice

PRICE
BIG BAZAAR KIRANASTORE • Low cost S model • Biased issue • Discount • Factors help to • Discount keep low price • Tight Margin

PROMOTION
BIG BAZAAR Promotional strategies

KIRANA STORES Negligible promotion

Holistic advertisement Store oriented

No advertisement

PROFITABILITY
BIG BAZAAR • Average sales • Net Worth • Profit After tax
KIRANA STORES • Average sales • Margin Income • Profit After tax

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