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— Enjoy public recognition
~Experts of their respective
fields
~Wider influence in public life & societal
domain.
  


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9 :hey attract more attention to the
advertisements.
9 :hey are viewed as more credible than non-
celebrities
Values and image of the Brand is defined and
highlighted and refreshed by the celebrity
Celebrity adds new edge and dimension to the
brand
9 Not every product needs a celebrity. 
  

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> Endorsee has deep
penetration among the masses
,and he is a crediblesource.

> Endorsee should not be
bigger than the brand.

> The image of celebrity should
match with the brand.
Eg.
1) The Chulbuli JUHI in
Kurkure ad Saying ¶MASTI
BOLE TO KURKURE·.
2) The ¶ruff n tuff· Akshay Kumar in ¶Thums up·
saying TASTE THE THUNDER  
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3. CLU::ER FLU::ER
One celebrity endorsing so many brands.
6 Unfortunately in ndia , we have too many
brands chasing too few celebrities.
6 We have just two and half %celebrities in
a country of 1 billion people.
6 Eg.- Amitabh endorsing RE & :AYLOR,
ABUR, CABURY, PARKER PENS etc
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