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Jessica A.

Schram
732.616.1018 (c) | jschram1@terpmail.umd.edu | @JessSchram (Klout: 61)
http://jessicaschramportfolio.weebly.com/
309 Valley View Circle 4604 College Ave.
Freehold, NJ 07728 College Park, MD 20740

EDUCATION
Bachelor of Arts, Communication with focus in public relations Anticipated: May 2015
University of Maryland, College Park, MD
Minor in Leadership Studies | Cumulative GPA: 3.99

RELATED EXPERIENCE
Web and New Media Strategies Intern Jan. 2014Present
University of Maryland Marketing and Communications
! Create and edit university websites using iModules and HTML coding (Major project: UMD Brand Tool Kit)
! Update and monitor social media for UMDs various Twitter, Instagram and Facebook accounts
! Write new releases for UMD Right Now
! Live Tweet and assist with the management of UMD marketing events (TERPRIDE, ID Theft Seminar, etc.)

Director of Public Relations Feb. 2014Present
Student Voice (@stu_voice, stuvoice.org)
! Refine core messaging to ensure communication consistency across platforms
! Develop strategic advertising, social marketing and promotion plans for Student Voice initiatives and campaigns
! Write and edit news releases, website content, employee handbook, advocate resources, social how-tos, etc.
! Work closely with Google+ to coordinate topics, speakers and guests for Connected Classrooms Hangouts

Senior Speech Consultant / Social Media Marketing Coordinator Aug. 2012Dec. 2013
University of Maryland Oral Communication Center
! Critique client presentations with optional video recording
! Lead consulting workshops on vocal delivery, body language, organization and use of ethos, pathos and logos
! Mentor the center's new consultants and oversee the OCC social media team of five students
! Originated the OCC Facebook and Twitter pages and introduced HootSuite account manager for efficient SMM
! Nominee for the National Association of Communication Centers Outstanding Tutor Award

Teaching Assistant: COMM231 News Writing and Reporting for Public Relations Sep. 2013Dec. 2013
University of Maryland Department of Communication
! Copy edit and grade student coursework, including: press releases, email pitches, news stories, blog posts and more
! Lead class discussions on news writing, PR ethics, interview techniques, content marketing, PR research (SWOT, RPIE),
AP style, editing and fact-checking

Vice President of Public Relations Dec. 2012Dec. 2013
Delta Delta Delta, Alpha Pi
! Produced detailed external and internal PR plans for the 2013-2014 academic year including risk and crisis polices, a
social media photo contract and risk prevention plans for social events
! Planned and executed Tri Delta's first-ever Risk Management and Campus Safety Seminar, which included a panel
of three guest speakers, catered food and more than 200 attendees
! Supervised, updated and monitored social media using HootSuite account manager (Twitter and Facebook)
! Created the chapters official website (both content and design): http://umdtridelta.wix.com/umdtridelta

SKILLS
! Public speaking, AP style, HTML coding, Photoshop, InDesign, WordPress, Dreamweaver, HootSuite, Twitter,
Facebook, Instagram, Vine, Pintrest, Foursquare

CAMPUS INVOLVEMENT & SOCIETIES
Public Relations Student Society of America (PRSSA) | Primannum Honor Society (Alpha Lambda Delta and Phi Eta
Sigma) | Order of Omega Honor Society | The Honor Society of Phi Kappa Phi | Delta Delta Delta, Alpha Pi