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jepras korporatiuli gamocema

2009
oqtomberi

#13
griboedovis q.12 info@gepra.ge

piari sam TveSi

haidelbergcementis
rusTavis qarxanaSi
vorqSofi Catarda
gv.9

“piar skola sam TveSi“ am proeqtis arsi piar skolelis TvaliT


danaxuli piar skolis Cveneba gaxlavT. kerZod, Tu ra
mniSvnelovania, rom miiRo ukukavSiri rigiTi studentisgan da
amis Sedegad SeimuSavo axali strategia, romelic iqneba
maqsimalurad morgebuli studentebis survilebsa da miznebze.
proeqtis avtori gaxlavT gau-Tbilisi piar skolis studenti
marita maisuraZe.
fasdaklebis
kvireuli
gv.4
marita maisuraZe: „proeqti „piar skola sam TveSi“ CemTvis
erTgvari dRiuris funqcias asrulebs. vwero Cems
damokidebulebebze, Cems ganwyobebze, rasac CemSi piar skola
iwvevs,es CemTvis erTgvari azartia, yovelTvis Sevqmna adeqvaturi
damokidebuleba imis Sesaxeb, Tu ra xdeba CvenTan, anu piar
skolaSi. didi gamowveva da pasuxismgebloba iyo am davalebis
sakuTar Tavze aReba. maqsimalurad vcdilob, warmovaCino piar
skolis, dadebiTi mxareebi, aseve ar davmalo uaryofiTi. jepras
survilic swored esaa, iyos saqmis kursSi da gaiTvaliswinos
Cveni Sexedulebebi.“

baqsvudis saerTaSoriso skola


TbilisSi gv.6
jepras partniori
saukeTesoestonur
piar-saagentod
daasaxeles
jepras partniori kompania “korpore” estoneTSi saukeTeso piar firmad daasaxeles.
“korporem” am nominaciaSi ukve mexuTed gaimarjva. jepra ulocavsTavis partniors
aRirebas da warmatebebs usurvebs saqmianobaSi. saqarTveloSi xelebis dabanis
saerTaSoriso dRe aRiniSna
gv.8
jepram piar skolisTvis socialuri platforma Seqmna
„ 
 “    

12   , 

      

          .  


  
        web
2–     .
  10


    ,  : facebook, wikipedia,
twitter, linkedin, you tube, delicious, wordpress, slideshare, scribd  flikr.
   
     
        – Know Now–


  .
    
  
 


      „ 
 “
   .

    
     
facebook– ,      ,
        . ”  facebook -
–            ,
           .
   ,     
  
     ,    

       
  “, –  
    
   .

          
  . 
      
   6     .

pirveli brendirebuli facebook-is fan-gverdi saqarTveloSi

 
      facebook-   „ 
         
     .
             , 
facebook-           ,     .   , 
  .    ,      facebook -    ..  
–       ,    .     
 facebook- (fbml) ,  html  –.      “,–  
  
facebook-      
       .

  
 „    ,  
 “ (Share
           
Knowledge – Know Now) .     : www.facebook.com/prschool.

2 #13
2009

oqtomberi
piar skolas axali menejeri hyavs
gau-Tbilisis piar skolis
koordinatorad piar skolis
kursdamTavrebuli TinaTin
samyuraSvili dainiSna. misi
saqmianoba piar skolaSi treningebis
axali mimarTulebebis danergvas, piar
klubisa da socialuri mediis
portfolios marTvas iTvaliswinebs.

TainaTin samyuraSvili 2005-2009


wlebSi swavlobda iv. javaxiSvilis
saxelobis Tbilisis saxelmwifo
universitetSi, socialur da
politikur mecnierebaTa
fakultetze, saerTaSoriso
Jurnalistikis mimarTulebiT. 2008
wels warCinebiT daamTavra piar-
skolis integrirebuli
marketinguli komunikaciebis
samTviani kursi.
piar skolis koordinatoris
Tanamdebobaze daniSvnamde TanaTin
samyuraSvili jepras socialuri
mediis menejerad muSaobda.

vaJa beriZe piar klubis mzrunvelTa


sabWos Tavjdomared airCies

2 oqtombers, piar skolaSi piar


klubis dafuZnebis ceremoniali
gaimarTa. klubSi gawevrianeba yvela
kursdamTavrebuls SeuZlia. amave
dRes klubis wevrebma mzrunvelTa
sabWos Tavmjdomared qarTveli
Jurnalisti da gamomcemeli,
sazogadoebasTan urTierTobis
specialisti vaJa beriZe airCies.

#13 3
2009

oqtomberi
fasdaklebis kvireuli

5-6 oqtombers masStaburi “studenturi”


promo aqcia moewyo. 18 umaRles
saswavlebelTan 2 dRis ganmavlobaSi
promo gogonebi studentebs acnobdnen
maRazia “ALCOTT”-is specialur
SeTavazebas. 5 oqtombridan 11 oqtombris
CaTvliT studentebs SeeZloT maRaziaSi
10 procnetiani fasadaklebiT
esargeblaT.

gau-Tbilisis piar skolis kursis


promo aqcia
qarTul-amerikuli universitetis piar-
skolis iniciativiT Catarda promo-aqcia,
romlis mizans umaRlesi saswavleblebis
studentebis integrirebuli
marketinguli komunikaciebis saswavlo
kursis Sesaxeb informireba warmoadgenda.
proeqtis miznidan gamomdianre SerCeul
iqna Tbilisis 11 umaRlesi saswavlebeli.
TiToeul unioversitetSi studentebs
daurigdaT gau-Tbilisis piar-skolis
flaerebi. promo gogonebi acnobdnen
stundetebs saswavlo kursis Sesaxeb,
romelic gulisxmobda piar-menejeris
profesiis Seswavlas 12 kviris
ganmavlobaSi.

#13 4
2009

oqtomberi
www.livefortuna.com
onlain kazinos sareklamo kampania

24-25 oqtombers Tbilisobis


dResaswaulTan dakavSirebiT, onlain
kazinom www. Livefortuna.com
sareklamo kampania Caatara. proeqtis
gansaxorcieleblad winaswar SeirCa
“Tbilisoba 2009”-isTvis dagegmili
gasarTobi RonisZiebebi. Tbilisis
centralur quCebsa da moednebze,
xilisa da Cais festivalze,
avtogamofenaze, koncertebsa da
sxvadasxva sanaxaobebze Tavmoyril
uamrav xalxs 2 dRis ganmavlobSi
BTL.ge-is promo gogonebi
avrcelebdnen da acnobdnen internet
kazinos sainformacio flaerebs,
romelic Tavisi originaluri dizainiT
mosaxleobis ovaciebs imsaxurebda.
aqciam saxalisod da sainteresod
Caiara. proeqtis Semdeg saitze www.
Livefortuna.com Semosuli unikaluri
momxmareblis raodenoba 80 procentiT

5 #13
2009

oqtomberi
baqsvudis saerTaSoriso skola TbilisSi

26 oqtombers, baqsvudis saerTaSoriso qselis britanuli da qarTuli ganaTlebis tradiciebis


Tbilisis skolis prezentacia gaimarTa. RinisZiebas Tanxvedra, Tanamedrove swavlebis mniSvnelovan
umaspinZles baqsvudis britanuli skolis kerad aqcevs baqsvudis skolas TbilisSi,” – miaCnia
direqtorma, gails satonma da baqsvudis Tbilisis baqsvudis saerTaSoriso skolis xelmZRvanels,
skolis direqtorma, levan xaratiSvilma. gaxsnis gails satons.
ceremonias, skolis maswavleblebsa da mSoblebTan “baqsvudis saerTaSoriso skola TbilisSi,
erTad, daeswrnen ganaTlebisa da mecnierebis britanul mxaresTan intensiuri TanamSromlobis
ministri nika gvaramia, xelisuflebis, ganaTlebis Sedegad,Zalzed mniSvnelovan siaxleebs SesTavazebs
sferos, arasamTavrobo organizaciebis moswavleebsa da maT mSoblebs, rac Tvisobrivad
warmomadgenlebi da Jurnalistebi. ganaviTarebs da gaaumjobesebs ganaTlebis xarisxs
britanuli saganmanaTleblo dawesebuleba gaeros Cvens skolaSi,” _ iTqva prezentaciaze.
asociaciis saerTaSoriso skolis bazaze gaixsna,
romelic 2000 wlidan warmatebulad
funqcionirebs saqarTveloSi.
“idea imis Taobaze, rom baqsvudis skola TbilisSi
gagvexsna, wels zafxulSi gaCnda. saqarTvelos
ganaTlebis saministros inglisurenovani
sazafxulo skolis proeqtis erToblivi ZaliT
warmatebulad ganxorcielebis Semdeg, aseT mokle
droSi Cven qarTvel partniorebTan ukve saerTo
skola gvaqvs.

6 #13
2009

oqtomberi
fexburTis akademia baqsvudis Tbilisis skolaSi
27 oqtombers, baqsvudis saerTaSoriso
qselis Tbilisis skolaSi qarTvel
pedagogebisa da moswavleebisTvis
saCvenebeli safexburTo wvrTna gaimarTa,
romelsac baqsvudis britanuli skolis
safexburTo akademiis xelmZRvaneli jim
kolstoni waruZRva. britaneli, uefas
mier akreditirebuli mwvrTnelis mier
organizebul fexburTis master-klasSi,
baqsvudis Tbilisis skolis
warmomadgenlebTan erTad sxva skolis
bavSvebma da maswavleblebmac miiRes
monawileoba. dasasruls gaimarTa
ormxrivi sparing-matCi.
“skolis bazaze safexburTo akademiis
CamoyalibebasTan erTad, qarTveli
bavSvebi monawileobas miiReben sxvadasxva
sportul turnirebSi, romlebic
gaimarTeba baqsvudis qselis sxva
qveynebis skolebTan,” _ aRniSnavs
baqsvudis Tbilisis skolis direqtori
levan xaratiSvili.

inglisuri enis seminarebi qarTveli maswavleblebisTvis


29 oqtombers, baqsvudis Tbilisis
skolaSi inglisuri enis
maswavleblebisTvis seminari gaimarTa,
romelsac baqsvudis britanuli skolis
enebis kaTedrisa da adamianuri
resursebis marTvis departamentis
xelmZRvaneli, jilian jonsoni waruZRva.
RonisZieba Catarda “inglisuri enis
maswavlebelTa asociaciis” (ETAG)
mxardaWeriTa da misi wevrebis
monawileobiT. seminars Tbilisis
sxvadasxva skolis ocdaaTamde pedagogi
eswreboda.
“saqarTveloSi inglisuri enis swavlebis
maRali donea. Tbilisis masStabiT
skolebSi sakmaod profesionali da
gamocdili pedagogebi muSaoben da
saministroc zrunavs maT mudmiv
ganviTarebaze. Cveni seminari ki, ufro
inglisuri enis, rogorc ucxoenis
swavlebis uaxlesi teqnologiebis
gacnobasa da arsebul praqtikaze
msjelobas exeboda,” _ aRniSna baqsvudis
britanuli skolis enebis kaTedris
xelmZRvanelma, jilian jonsonma.

#13 7
2009

oqtomberi
saqarTveloSi xelebis dabanvis
saerTaSoriso dRe aRiniSna
15 oqtombers, xelebis dabanis saerTaSoriso dRe
saqarTveloSic aRiniSna. promo aqciis mizans
mosaxleobaSi higienuri qcevis propaganda warmoadgenda.
Ria cis qveS moswavle-axalgazrdobis sasaxlis
mimdebare teritoriaze gaixsna gamofena, sadac
warmodgenili iyo saqarTveloSi sxvadasxva istoriul
epoqaSi arsebuli pirad higienasTan dakavSirebuli
nivTebi da samuzeumo eqsponatebi. dilis 9 saaTidan
specialur maisurebSi gamowyobili 10 promo gogona
gamvlelebs mouwodebdnen higienis dacvisken, sTxovdnen
iqve adgilze daebanaT xelebi, acnobdnen maT sareklamo
bukletebs da uxsnidnen xelebis dabanis swor meTodebs.
“dReSi ramdenjer iban xels?” – dRis aqtualur
frazad darCa.

higienis gakveTilebi higienis gakveTilebis


umcrosklaselTaTvis Casatareblad maswavleblebs
specialuri treningebi
Cautares

15 oqtombers, xelebis dabanis saerTaSoriso


dResTan dakavSirebiT, TbilisSi, gldani-
naZaladevis raionis sajaro skolebSi
umcrosklaselebisTvis gankuTvnili higienis Tbilisis sajaro skolebSi higienis gakeveTilis
gakveTlebi Catarda. 1 kviris ganmavlobaSi Casatareblad maswavleblebma specialuri treningi
higienis gakveTili dedaqalaqis yvela sajaro gaiares. trenings TiTqmis yvela skolis dawyebiTi
skolis 2-4 klasis moswavleebs CautardaT. klasis pedagogi eswreboda. trenings uZRveboda
moswavleebi gakveTilze gaecnen higienuri “daavadebaTa kontrolis da sazogadoebrivi
qcevis normebs da miiRes informacia maTi janmrTelobis erovnuli centris” eqsperti daviT
dacvis mniSvnelobaze. wereTeli.
“piradi higienis xelSemwyobi qcevis treningze maswavleblebi gaecnen saprezentacio masalas
propagandis kampania” miznad isaxavda sxvadasxva da zogadad informacias piradi higienis mniSvnelobis
samizne jgufebSi piradi higienis swori qcevis Sesaxeb, infeqciuri daavadebis gavrcelebis prevenciis
danergvas da misi meSveobiT gri pisa da sxva mxriv. treningSi monawile pedagogebs daevalaT
infeqciuri daavadebebis gavrcelebis riskis “higienis gakveTilis” Catareba. specialuri treningi
Semcirebas. Tbilisis sajaro skolis 120 maswavlebels Cautarda.

8 #13
2009

oqtomberi
haidelbergcementis rusTavis
qarxanaSi vorqSofi Catarda

7-8 oqtobers, haidelbergcementis


rusTavis qarxanaSi kompaniis
dilerebisTvis samuSao Sexvedra
gaimarTa, romelsac sxvadasxva
qveynis warmoamdgenlebi
eswrebodnen. vorqSopis farglebSi
moewyo rusTavis qarxnis
daTvaliereba da samomavlo gegmebis
prezentacia.

piaris samagido wignis prezentacia

arsebuli mdgomareoba

rusTavSi, samoqalaqo monawileobis


kvireulis farglebSi, gau-Tbilisis
piar skolis leqtorebisa da
“samoqalaqo ganviTarebis saagentos”
mier momzadebuli samagido wignis
“strategiuli midgoma warmatebuli
sazogadoebasTan urTierTobisTvis”
wardgena moxda.
prezentaciaze misul stumrebs wigni,
romelic gankuTvnilia uSualod
TviTmmarTvelobis moxeleebisTvis,
qvemo qarTlis adgilobrivi
TviTmmarTvelobis organoebis
warmomadgenlebs, jepras ufrosma
konsultantma kaxa maRraZem gaacno.

#13 9
2009

oqtomberi
strategiuli midgoma warmatebuli
sazogadoebasTan urTierTobisTvis
samagido wigni qvemo qarTlis TviTmmarTvelobebis sajaro moxeleebisTvis

avtorebisgan

winamdebare naSromi warmoadgens qvemo qarTlis regionis


municipalitetebis adgilobrivi TviTmmarTvelobis da
sem bleki:
mmarTvelobebis organoebisa sazogadoebasTan
urTierTobaze pasuxismgebeli struqturuli piari – esaa
erTeulebisa da TanamSromlobis saqmianobis samagido organizacias/pirovnebasa da
wigns, sadac asaxulia mosaxleobasTan da sxva samizne sazogadoebas Soris
jgufebTan komunikaciisadmi strategiuli midgomis harmoniis miRwevis xelovneba
mniSvneloba da aucilobloba. da mecniereba, romlis
mizania simarTlesa da srul
sazogadoebasTan urTierTobis sferos istoria informirebulobaze
damyarebuli urTierTgagebis fr
enk
sazogadoebasTan urTierTobis dargi, rogorc Camoyalibeba. j
i Se efkins
piar
profesiuli saqmianobis sfero, didi xnis istoriiT ar da s dgeb i:
azog a
gamoirCeva, Tumca piari, rogorc mas CvenTan arse adoe organiz
bu ba ac
Semoklebulad vuwodebT dRevandeli cxovrebis komu li Sid s Sori iasa
ganuyofeli nawilia. nikac a Tu s
for iebis gare
mi
piari warmoiSva XX saukunis dasawyisSi. Tumca: speci sagan, r yvela
f o
urT iuri mi mlis m
ie z izan
eraySi (Zvel SuamdinareTSi) arqeologiuri gaTxrebis dasa rTgageg nebis m i
dros i poves warwera, romelSic dasabuTebuli iyo, rom myar bis iRwe a
ebl va
ad.
rac met mosavals moiyvandnen adamianebi, miT ufro
mdidari iqneboda qveyana.

Zvel saberZneTSi azrebis damajereblad gadmocema


(oratoroba) maRal Tanamdebobaze moxvedris mTavari
ganmsazRvreli faqtori iyo. maSindel logikasa da
ritorikaSi warmatebuli adamianebis (sofistebis) skot katlipi:
gamosvlebSi ikveTeba Tanamedrove piar-xerxebi. piari aris menejmentis
funqcia, romelic ayalibebs
Zvel romSic darwmunebis unari lideris erT-erTi da xels uwyobs
mniSvnelovani Zala iyo. iulius cezari, brZolis win, organizaciasa da publikas
sazogadoebis mxardaWeras maT winaSe gamosvliT, saWiro Soris urTierTxelsayrel
informaciis da argumentebis moyvaniT aRwevda. urTierTobas, romelzec
damokidebulia warmateba Tu
vi:
me-17 saukunis 60-ian wlebSi romis papma grigol XV-m a. n. Cumiko formacio- warumatebloba.
piari – esaa
Seqmna “propagandis instituti”, romlis mizani iyo sain
“WeSmariti rwmenis” gavrceleba. es instituti ur i da
analitik iuri
ganumartavda adamianebs kaTolikuri rwmenis –teqnolog
procedurul r om elic
upiratesobebs. realurad, piaris fesvebi swored sistema,
qmedebebis ul i pr oeqtis
piarpropagandaa. cal ke
mimarTulia ee bs Soris,
monawil
SigniT, mis wileebsa
ra aris piari? oeqtis mona
agreTve pr r is
emocvas So
da maT gar mo ni z ac iisaken,
vinaidan, es sfero adamianis subieqtur aRqmasTan modis s ha r
urTierTobi bi T
TanxvedraSi da ar arsebobs erTiani obieqturi warmate
am proeqtis mizniT.
safuZveli, rac gaaerTianebda piaris umTavres princi pebs, ci el eb is
dResdReobiT, msoflioSi sazogadoebasTan urTierTobis ganxor
mixei
600-ze meti gansazRvreba arsebobs. am mxriv gamonaklisi l dimSi
piari
arc Cveni qveyanaa, sadac ramdeni adamianicaa, piaris – esa ci:
gasam
imdenive gagebaa. swored amitomaa mniSvnelovani am yareb a saqmiano
sazog la ba r
sferosadmi sxvadasxva midgomis codna. qvemoT adoeb d, romli epu
Sexed aSi d s miz taciis
CamoTvlilia sazogadoebasTan urTierTobis ramdenime uleb
ebi
omina
nt
ania
mxard
yvelaze popularuli ganmarteba: aWeri sa da qc i
warmo s e vebis
adgen mopoveba.
momz s dag
adebu egmil piari
mimar l qm da ka
Tu ede r
sazog lia org bebs, rom gad
adoeb aniza lebi
urTi as So ciasa c
er ris da
uzru Tgagebisa
nvel
yofis da keTil
ken. ganwy
obis

10 #13
2009

oqtomberi
strategiuli midgoma warmatebuli sazogadoebasTan urTierTobisTvis Sesavali

6 7

i
nda cieb
re kome

qvemo qarTlis adgilobrivi TviTmmarTvelobis organoebSi unda Seiqmnas axali


struqturuli erTeuli, xolo sadac aris daerqvas sazogadoebasTan
urTierTobis samsaxuri, romelic pasuxs agebs informaciis akumulirebis,Seqmnis,
analizis, prognozirebisa da piaris ganxorcielebis procesze. aRniSnuli
struqturuli erTeuli unda iyos uSualod pirveli piris daqvemdebarebaSi.
amasTan,sami wlis ganmavlobaSi aqtiuri muSaoba unda warimarTos TanamSromelTa
kvalifikaciis amaRlebisa da kadrebis optimaluri raodenobis gansazRvris
kuTxiT.
aRniSnuli cvlilebebi daexmareba sammarTvelos TanamSromlebs ufro aqtiuri
monawileoba miiRon:

gadawyvetilebis miRebaSi (sakomunikacio da sxva saxis kampaniebis biujetis


gansazRvra da rekomendaciebis miwodeba finansuri departamentisTvis)

davalebebis dagegmvis procesSi

efeqtian angariSgebaSi

#13 11
2009

oqtomberi