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MASENO UNIVERSITY

DEPARTMENT OF ECONOMICS & BUSINESS STUDIES


ABA 108: BUSINESS COMMUNICATION
COURSE OUTLINE
Instructor: Cainan Ojwang
The course will be assessed through continuous assessment test (CATs), which will account for 30% of the
total mars and a final e!am at the end of the semester, accounting for "0% of the total mars#
Aro!c"::
The course will be conducted through lectures and demonstrations# $tudents will be re%uired to &artici&ate
acti'el( in the class, tae all the assignments in the course of the lectures and sit for the final e!am at the
end of the semester#
O#$%ct&'%s:
At the end of this course the student should be able to)
*# +nderstand the 'ariable in non,'erbal communication and &ublic relation#
-# A&&reciate the im&ortance of bod( language
3# .e'elo& effecti'e written and oral communication sills#
/# +nderstand the 'alue of electronic e%ui&ment in business communication
0# A&&reciate and understand the im&ortance of 'isual aids and learn the sills
needed for successful &lanning, designing and &resenting of 'isuals#
Cours% Cont%nt
*# Bus&n%ss Co((un&c!t&on
.efinition and meaning
Communication &rocess
1arriers of communication
2anagement st(les and communication
-# B!s&c For(s o) Co((un&c!t&on
3erbal
4on,'erbal
3# *r&tt%n Co((un&c!t&on
5etters, 2emos, 4otices, 2inutes
6ormal and informal re&orts
7ress releases and ad'ertisement
8ob descri&tions
/# Or!+ Co((un&c!t&on
$&eeches
7resentation
Tele&hone techni%ues
2eeting (arranging and &lanning)
9nter'iew (conducting and &lanning)
Conferences 7ublic :elations
0# V&su!+ Co((un&c!t&on
$lides
7ictures, diagrams, &osters
5ogos, letterheads and cor&orate images
;# In)or(!t&on T%c"no+o,- )or Co((un&c!t&on
<lectronic office
.esto& com&uting
4etwors, fa!es, tele!, mobile &hones
.ocument and data &rocessing#
"# Au.&o/V&su!+ Co((un&c!t&on
6ilms
:adio and Tele'ision
3ideos
E0!(&n!t&ons
CAT * , -0%
Tae a wa( , *0%
2ain <!ams , "0%
Total *00%
R%)%r%nc%s
*# The <ssence of <ffecti'e Communication = :on 5udlon
-# <ffecti'e >ritten Communication = <dna 1od(
3# 1usiness Communication = $hashi 2isiura
/# 7ractical 7ublic :elations = $am 1lac
0# 1usiness Communication = 7eter 5ittle
;# <ffecti'e writing = Christo&her Tur ? 8ohn @iram#