Assessment criteria for the Visual Communications at OCA

1
st

2.1 2.2 3rd Fail
Weighting A+ 85%+
Exceptional
A 70-84%
Excellent
B 60-69%
Very good
C 50-59%
Good/Average
D 40-49%
Satisfactory
E 30-39%
Limited
F 29% or
below
Inadequate

Creative and analytical
thinking
Analysing information,
formulating independent
judgments; employing
creativity in the process of
investigating, visualising
and/or making, developing a
personal voice
Level 4
40%

Level 5
35%

Level 6
30%
Highly creative, takes
risks with imaginative and
successful outcomes,
powerful evidence of
personal voice*

Strongly creative, takes
risks with many
imaginative and
successful outcomes,
strong evidence of
personal voice*

Creative, takes risks with
imaginative and
successful outcomes,
evidence of a developing
personal voice*

Some evidence of
creativity, little evidence
of risk-taking, with a few
imaginative outcomes,
some evidence of a
developing personal
voice*

Some evidence of
creativity, little risk
taking with few
imaginative
outcomes, struggling
to find a personal
voice.

Limited evidence of
creativity, no risk
taking or imaginative
outcomes, no
personal voice.

Inadequate
evidence of
creativity.

Research and idea
development
Sourcing and assimilating
research material; and
using visual language to
investigate, test, interpret,
and develop ideas.

Level 4
20%

Level 5
20%

Level 6
20%
Outstanding work
presented in a highly
professional way and
communicates with flair.

Outstanding grasp of
ideas and
communication of visual
ideas*
Highly effective work
presented in a
professional way,
showing strong
judgement.

Highly effective grasp of
ideas and
communication of
visual ideas*
Competent realisation of
ideas, presented well,
showing consistency in
judgement.

Effective grasp of ideas
and communication of
visual ideas*
Competent realisation of
ideas, presented well,
showing judgement

Reasonably effective
grasp of ideas and
communication of visual
ideas*
Adequate realisation
of ideas and
satisfactory
presentation of work

Limited grasp of
ideas and
communication of
visual ideas*
Poor work and
presentation

Lack of
conceptualisation* or
communication of
visual ideas*
Inadequate work
and presentation

Complete lack of
conceptualisation*
or communication
of visual ideas*


Visual and Technical
Skills
Using materials, techniques,
technologies, and visual
language to communicate
ideas and information.

Level 4
20%

Level 5
25%

Level 6
30%
Outstanding visual and
technical skills

Complete fluency of
visual and technical
skills

Very competent visual
and technical skills
Competent visual and
technical skills
Adequate visual and
technical skills
Limited visual and
technical skills
Inadequate visual
and technical skills
Context
Awareness of critical,
contextual, historical,
professional, and/or
emerging contexts; and
personal and professional
development.
Level 4
20%

Level 5
20%

Level 6
20%
Highly articulate and self
aware, extensively and
thoroughly researched,
demonstrating a highly
developed intellectual
understanding
Very articulate and self
aware, very well
researched,
demonstrating a
developed intellectual
understanding
Articulate and self aware,
good range of research,
demonstrating a
developing intellectual
understanding
Evidence of self-
reflection and research,
and satisfactory ability to
analyse and synthesise
information.
Variable levels of self-
reflection and
research, and poor
analysis and
synthesis of
information.

Limited self-reflection
or research, and no
analysis or synthesis
of information.
Inadequate
research or
evidence of critical
thinking.

These assessment criteria should be used in conjunction with the level descriptions as described overleaf:


Feedback at different levels
Different feedback is needed at each level. Students at Level 4, for example, shouldn’t be criticised for not having found their own personal artistic voice. Similarly students at Level 6 should be expected to
know how to keep sketchbooks and learning logs.

Level Four modules introduce key concepts and the contextual framework for the study of visual communications. The study focuses on equipping students with the strategies, skills and confidence to move
onto the progressively independent work expected at Level Five. They will learn to study independently, set goals, manage their own workload effectively, and meet deadlines. They will develop an ability to
identify, present, interpret and research works of art, artists, illustrators, designers and techniques, to problem solve in relation to the processes and execution of their work and communicate creative ideas
effectively in a format appropriate to visual communications. They will be encouraged to experiment, explore and take risks. They will be able to use the tools, materials and equipment associated with
visual communications, and be aware of their dangers. These modules foster the habit of planning their personal development, and recording and logging information in a professional manner. They will
begin to accumulate the skills that are transferable to employment including working independently, decision making, the communication of ideas, and writing skills.

At Level Five, they are encouraged to progress to becoming an independent, self-motivated practitioner by developing the skills they have already gained so that they begin to develop a personal visual
language. At this level, they can choose the direction and content of their project work by working closely with their tutor. They develop their individual research methodologies to find the material for
assignments. They will be encouraged to cultivate working routines from which an independent style will evolve. They will be expected to develop proficiency in a comprehensive range of practices and
techniques. They will also need to maintain a continuous, self-reflective commentary for the recording of project and assignment work, augmented by a critical discourse on progress. Through this log they
are expected to show a creative, critically informed and self-reflective approach to art practice including their own work and that of others.

Their horizons will expand at Level Six to embrace the practical, theoretical and conceptual issues which are central to visual communications. They will be encouraged to demonstrate a breadth of
inventiveness, ideas generation and techniques in the creation of their artwork. They will gain an understanding of the professional considerations with which you need to be equipped in order to pursue this
professionally, including an understanding of the vocational context within which the discipline sits and in particular personal initiative and responsibility and decision making in challenging contexts.

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