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LESSON PLAN – Mr Worthington

Year Level: 9 Date: 18.09.13 Time:
Period/Lesson: 6 + 7 Topic: Logo Design Length: 1.5 hours
What do the learners already know, do and value?
Students have been in the process of designing logos for a fictional business/brand.


Where do learners need and want to be?
It is important for students to be able to recognise what makes a good logo and revise their own logos to
come up with a final concept.


Curriculum Outcomes and Essential Learnings:

ACARA10.2 – Manipulate materials, techniques, technologies and processes and apply view points to
develop and represent their own artistic intentions.

ACARA 10.3 – Develop and refine use of visual conventions, perceptual and practical skills and selected
techniques, technologies and processes to represent ideas and subject matter.

Lesson Outcomes: Students will be able to (know – cognitive processes AND do – demonstrate):

Students will be able to identify good logo design and apply this knowledge to their project on logo design.
They will also be aware of how logos are applied to a variety of application such as: business cards,
billboards, packaging, digitally and through other product design.

Assessment of the outcomes: (How will I assess that students have achieved/demonstrated the outcomes?)

The bigger picture will be their final logo designs. Students will be assessed through anecdotal notes taken
during the lesson on how well they are progressing in designing their logo.


INTRODUCTORY PHASE:
Time: Teacher direction/ activity /
instruction:
Student activity / what students
are doing:
Check for understanding / key
questions / manage the
learning:
Resources:


10
mins



















Demonstrate the
process of developing a
professional logo and
how it evolves from an
idea / sketch to a
finished product.

Demonstrating how
logos are applied in a
range of applications
such as; packaging,
signage, printed matter,
digitally etc.


Show examples of good
logo design.

Students are listening and
asking various questions on
logos.



Q: Name 4 x logos
which you feel are the
most famous logos in
the world?

Q: Name your favourite
logo?

Q: What do you think
makes a good logo?

Computer

Whiteboard

Handout

Paper to draw
on


BODY OF LESSON:
Time: Teacher direction/ activity /
instruction:
Student activity / what students
are doing:
Check for understanding / key
questions / manage the
learning:
Resources:






30
mins














Students continue
working on refining their
logo concepts to develop
one single design which
is to be handed in as
their final logo along with
their back up work /
planning and
development folio.

Students are able to
come up and see me
individually to seek
advice on their concepts.
I will give each student
feedback focusing on
positive reinforcement to
maintain their interest
and to keep them
generating ideas.


Students should be focusing
on refining their concepts
into one final logo with the
guidance


Computer

Whiteboard

Handout

Paper to draw
on
CONSOLIDATION:
Time: Teacher direction/ activity /
instruction:
Student activity / what students
are doing:
Check for understanding /
key questions / manage
the learning:
Resources:


5mins








Bring students back
together to discuss what
they learnt during the
lesson and reiterate the
discussion points on the
handout as to what
constitutes a good logo/
branding

Listening and sharing their
ideas and thoughts on the
lesson and what they gained
from learning about good logos.


Follow up on any questions
that students may have

Finish / summing up / link to the next lesson:

Students will finalise their final design in the subsequent lesson


Evaluation:
Student: Outcomes met / engaged / on task / learning








My teaching: Strengths / Weaknesses / Changes