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 Cognition

 Definition of Perception

 Sub Process of Perception

 Perception selectivity

 Social Perception

 Cognition : Bits of information

 Cognitive Process
 Perception

 Personality & Attitude

 Motivation
Definition of Perception
 Perception is a unique interpretation of the
situation, not an actual recording of it.

 Perception is a very complex cognitive process that
yields a unique picture of the world, a picture may
be quite different from reality.

 Perception means, the process of attaining
knowledge, awareness and forming opinions based
on our knowledge and taking decisions.
Difference between You and Your Boss
 When you don't do it, you're lazy.
When your boss doesn't do it, he's too busy.
 When you make a mistake, you're an idiot.
When your boss makes a mistake, he's only human.
 When you please your boss, you're apple polishing.
When your boss pleases his boss, he's being co-operative
 When you're out of the office, you're wandering around.
When your boss is out of the office, he's on business.
 When you make a mistake, your boss never forgets it
When your boss makes a mistake, you are there to take
the blame
Sensation v/s. Perception
 Sensation
 The process through which the senses
pick up visual, auditory, and other
sensory stimuli and transmit them to the
brain; sensory information that has
registered in the brain but has not been
 Perception
 The process by which sensory information
is actively organized and interpreted by
the brain
Its Our Human Brain..............
 This is really amazing........please read....

I cdnuolt blveiee taht i cluod aulaclty uesdnatnrd waht
i was rdanieg the phaonmneal pweor of the hmuan
mnid Aoccdrnig to a rscheearch at cmabrigde
uinervtisy, it deosn't mttaer inwaht oredr the ltteers in
a wrod are, the olny iprmoatnt tihng is taht the frist
and lsat ltteer be in the rghit pclae. The rset can be a
taotl mses and you can sitll raed it wouthit a porblem.
Tihs is bcuseae the huamn mnid deos raed ervey lteter
by istlef, but the wrod as a wlohe.

 z
Sub Process of Perception
Perception selectivity

External factor (Objective)
Internal factor
External Attention Factor
 External Attention factor (Objective) means
determined by objective conditions
 Intensity
 Size
 Contrast
 Motion
 Repetition
 Novelty & Familiarity
External Attention factor
External Attention factor
External Attention factor
Novelty & Familiarity
Internal Set Factor
Internal Set factor (Subjective) means determined by
conditions that arise from within the individual
What do you Perceive??
Social Perception
Social perception is defined as the study of how
we form impressions of and make inferences
about other people.
 Social Perception
...Something to think about...

 No one knew , violinist was Joshua Bell
 One of the greatest musicians in the world
 He played most intricate pieces with Violin,
worth $3.5 million dollars
Perceptual Process
Characteristics of perceiver

 Knowing oneself.

 One’s Own Characteristics

 Accept themselves.

 Accuracy in perceiving others, not single
Characteristics of perceived

 Greatly Influence others perception.

 Simplify perceiver view with two categories , Status
/ Role.

 Visible traits Influence others perception
 The way in which people come to understand the
cause of their own or other’s behavior.

 Types Of Attribution:

 Dispositional Attribution

 Situational Attribution.
 Tendency to perceive another person as a single
class or category

 Characteristic of Stereotyping

 Fixed rigid ideas

 Over simplification about a group or category of

 Not supported by reasonable evidence
 Examples:

 Government officers are lazy

 Politicians are always corrupt

 Aliens are stereotyped for being killers
 In halo effect the person is perceived on the basis of one trait

 Drawing a general positive impression about an individual on
the basis of a single characteristic.
Impression Management

 Impression management is the process by which
people attempt to manage or control the
perceptions others form of them.

 Impression management is self – presentation
Self Deception
 Ultimate of

 Perception is a

 There is nothing
wrong with looking
as good as one can,
one must always be
true to oneself
Thanks You !!