Professional Documents
Culture Documents
Established in 1971
In 1980 – Largest roaster of Coffee in
Washington with 6 retail outlets.
In 1992 – 165 stores
In 1997 -1400 stores in North America and
Pacific Rim.
- Sales of US$ 967 million
- Profit of US$57.4 million
And it continues..
In 2000-- No. of outlets in US
reached 2200.
Opened new stores @ 1/day
From 2001 to 2004
--Starbucks opened on an avg
1200 stores/year.
In 2005
--1700 stores /year
-- more than 10,000 stores
worldwide.
In Early 2008
--15,000 stores in 40 Countries
-- annual sales of $10 billion.
The Five Success Principles..
Principle One..
Principle Two
Principle Three
Principle Four
Principle Five
POINTS OF CRITICISM
Launch of mystarbucksidea.com
MEDIA FOR COMMUNICATION
Websites
Feedback
Membership Programs
Personal Touch
Schemes
Sponsorship
Events
COMMUNICATION PLAN
Contest
CSR Activities
Merchandising
Using Social Media/Web 2.0
Use of Mobile Technology
Spending a bit more on advt than before.