MAJOR MARKET PRESSURES

1.Slower Market Growth
2.Growing Domestic and Foreign
Competition
3.Growing Product Proliferation
4.Decreasing Perceived Product
Differentiation
5.Shortening Product Life Cycle

MAJOR MARKET PRESSURES
6.Increased niche attacks by competitors
7.Rising customer sophistication and price
sensitivity
8.Strong downward price pressures
9.Rising promotion costs and diminishing
promotion effectiveness
10.Rising sales force costs


MAJOR MARKET PRESSURES
11.Rapidly changing distribution
patterns and growing retail power
12.Shorter lived competitive
advantages
13.Pressures from various
stakeholders
14.National Government and
international regulations
15.Activists
16.Rising trends of social networks
MAJOR TRENDS: CUSTOMER
Increased market fragmentation and
polarization
Increased customer information and
sophistication
Increased service expectations
Increased time pressure
Decreased customer loyalty
More online shopping
More global shopping for goods
Growing acceptance of reseller brands
Expectations and requirements about CSR

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