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Business plan to open a Handicraft work

Business plan to open a Handicraft work


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Published by Amit
it's about handicraft work , how to open handicraft work
it's about handicraft work , how to open handicraft work

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Published by: Amit on Nov 21, 2009
Copyright:Attribution Non-commercial


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•Inspite of having diversified products, some part of Indian market is still untapped and

market is price sensitive.

•Products are high priced in big and metro cities, which are beyond the reach of people

belonging middle and lower middle class.

•Craft producers have to compete on price, quality and delivery for different segments.

•There is poor promotion for craft products in national market.

•There is lack of awareness about new traditions and among craftsmen.

•It is difficult to balance the cultural and commercial value of handicraft products.

•Inadequate supply chain management and distribution reduces the sector’s

commercial viability and economic sustainability.

•Lack of Technological support and training.

•Lack of Research and development for key handicraft sectors like, ceramics, paper

making etc.

•There is shortage of skilled craftsmen and labour to match the competition.


•Lack of ability to produce in large scale and create economies of scale.

•Inadequate material testing and performance measurement.

•Inappropriate energy supplies to rural and sub-urban areas.

•Untapped and inaccessible market due to poor transportation infrastructure.

•There are inadequate training centres to develop skilled craftsmen.

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