Starbucks-Case Study

Presented by : K.P.Prayag Swati Choudhry Vivek Mohan

CASE OVERVIEW
• • • • • Company started in 1971 in Seattle, Washington Grew from 17 stores in Seattle to 5689 stores in 28 countries. No nationwide competitor Strong financial base Products sold include:
– – Coffee related retail items Whole coffee beans

COMPANY STRATEGY
• • • • • • Global market leader Expansion- blanketing the area Innovation High quality products Tapping the untapped markets “Word of mouth”- base of customer loyality

CONTROLLABLE FACTORS
• • • • • Expansion Product Offering Price Glocalisation Distribution Channel

UNCONTROLLABLE FACTORS
• • • • • • Political & legal factors Economic trends Competition Consumer sentiments Social unrest Level of technology

MAJOR RISKS
• • • • • Rapid Expansion Competitors Limited Product Range Employee Dissatisfaction Acceptance

Solutions
• • • • • Slow And Steady Approach Glocalization Competitive Price Innovative Products Employees Welfare

Starbucks In Japan
• • • • • Glocalisation Price Technology Youth Targeted Products Improved Hospitality

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