BrainFit Studio

Business
1
Todays objective:
Provide details of
how a BrainFit
Studio operates
2
3 items on agenda:
How the BrainFit
Business works
Competitors
The BrainFit Studio
business
3
Done in 3 parts:
How the BrainFit
Business works
Competitors
The BrainFit Studio
business
4
How the business works
1. arenLs
Mouvauon
2. CognluveMA
3. rogram
8ecommendauon
4. CompleLe and
begln nexL
program
3. 8ecommend Lo
lrlends & lamlly
5
How the business works
1. arenLs
Mouvauon
2. CognluveMA
3. rogram
8ecommendauon
4. CompleLe and
begln nexL
program
3. 8ecommend Lo
lrlends & lamlly
6
Parents Motivation for
Brain Fitness
1. If children have Learning Disabilities
(LD) has been recognized as having a
negative impact on learning
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Parents Motivation for
Brain Fitness


Parents believe (real or perceived):

2. Deficiency or failings in the school
system
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Parents Motivation for
Brain Fitness

3. Children not being ADEQUATELY
CHALLENGED in school (in many cases
due to class size)





Source:
Pin Koon Eng
Home Tutor Agency, Singapore
9
Parents Motivation for
Brain Fitness
4. Children under-performing in school:
! Have fallen behind in class
! Have been sick
! Busy with extra curricular activities (83% of children 6 years-17
years participate in at least one activity)
! Lack motivation or are unchallenged with school work
! Gifted children are unchallenged and as such are bored
with school work

Source:
Urban Institute &
Pin Koon Eng
10
Parents Motivation for
Brain Fitness
5. Parents ASPIRE for their children
to do better

Parents say extra study (via tutoring) gives
their children confidence and helps them
secure top grades and top colleges


Source:
Jessica Shepherd, The Guardian 22 April, 2013
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Parents Motivation for
Brain Fitness
Make the child a better learner by
having them learn how to:

! Focus longer
! Think faster
! Remember more
! Become more motivated
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Brain Fitness can
results in:
My Child the
SMART Scholar
SMART Artist
SMART Athlete
The WISH of ALL Parents
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How the business works
1. arenLs
Mouvauon
2. CognluveMA
3. rogram
8ecommendauon
4. CompleLe and
begln nexL
program
3. 8ecommend Lo
lrlends & lamlly
14
CognitiveMAP
2 hours & 8
lnLernauonal
assessmenLs Lo
deLermlne
basellne
roprleLary
8ralnllL dlagnosuc
reporL glvlng
lnslghL lnLo each
chlld
8raln llLness
program
recommendauons
15
How the business works
1. arenLs
Mouvauon
2. CognluveMA
3. rogram
8ecommendauon
4. CompleLe and
begln nexL
program
3. 8ecommend Lo
lrlends & lamlly
16
1 of 4 SMART Programs
1. SMA81 LlsLenlng
2. SMA81 Moves
3. SMA81 vlslon
4. SMA81 locus
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How the business works
1. arenLs
Mouvauon
2. CognluveMA
3. rogram
8ecommendauon
4. CompleLe and
begln nexL
program
3. 8ecommend Lo
lrlends & lamlly
19
Frequency =Fitness
Upon completion of one Fitness
program, the child begins the NEXT
recommended program.
Upon completion of all
recommended fitness programs, an
updated CognitiveMAP is
generated and new
recommendations are made!
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How the business works
1. arenLs
Mouvauon
2. CognluveMA
3. rogram
8ecommendauon
4. CompleLe and
begln nexL
program
3. 8ecommend Lo
lrlends & lamlly
21
Parents are likely to recommend
to others when they have seen
direct benefit to their child
22
3 items on agenda:
How the BrainFit
Business works
Competitors
The BrainFit Studio
business
23
Others in the field
Local and Regional centers or chains
focused primarily on Learning
Disabilities
Couple of US based chains focused
also primarily on Learning Disabilities
Other educational chains

24
3 items on agenda:
How the BrainFit
Business works
Competitors
The BrainFit Studio
business
25
8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
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8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
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BrainFit Studio Facility
1,500 sq. ft.-1,800 sq. ft. facility
Convenient for customers
Multiple rooms for conducting different
programs
Open 6 days/week
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8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
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Target Customers
Middle income parents with aspirations
Children between the ages of 4-18
years old
Future programs being developed for children under 4 years
and senior citizens
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8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
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Begin with
CognitiveMAP
COGNITIVEMAP: This valuable tool is
the 1
st
step before any program
recommendations can be made
Parents pay for this assessment as time
and materials are required to conduct
this evaluation
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Program
Recommendations
!"#$%&'()*+
-(."/0
rogram
8ecommendauons
1 2"$034 "/
5 2"$034
.(/ ./"#/62
33
BrainFit approach
Programs are offered In a group setting of
approximately 1 trainer to 4-6 students

Our approach and techniques have been
optimized to deliver the intended experience
and achieve results.
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4-SMART Programs
1. SMA81 LlsLenlng
2. SMA81 Moves
3. SMA81 vlslon
4. SMA81 locus
35
Thumbs Up
World renowned Neuro scientists,
organizations and universities in both the
United States and the United Kingdom mentor
and support BrainFit Studio activities and
programs.

Some programs from these leading
organizations are incorporated in BrainFit
training
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4-SMART Programs
1. SMA81 LlsLenlng
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CompuLer-based llLness Lralnlng Lo
boosL lC, audlLory skllls, readlng and
language skllls for lmproved scholasuc
performance.
1he program acceleraLes learnlng by
developlng MAS and key cognluve
skllls comprlslng memory auenuon
processlng and sequenclng.
4-SMART Programs
2. SMA81 Moves
38
1hls gym-based program sLrengLhens a
sLudenL's sensory-moLor 8raln llLness and
acceleraLes learnlng speed whlle bulldlng moLor
skllls
1he program wlll resulL ln Lhe chlld havlng
beuer handwrlung, more condence, focus &
organlzauon, rhyLhm and umlng, body and
spaual awareness and learnlng speed
4-SMART Programs
3. SMA81 vlslon
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1hls gym and compuLer based program ls focused
on vlsual 8raln llLness. 8elng able Lo qulckly and
accuraLely lnLerpreL Lhe lnformauon recelved
Lhrough Lhe eyes ls very lmporLanL ln Lhe
classroom.
1hls program wlll resulL ls lmproved lC, lncreased
vlsuallzauon and learnlng ablllLy, lncreased focus
and auenuon, accuracy of work and
organlzauonal skllls
4-SMART Programs
4. SMA81 locus
40
1hls compuLer based program focuses on bulldlng
auenuon and worklng memory 8raln llLness. 1he
program ls developed by nASA 1echnology and
cerued by Lhe Space loundauon.
LxpecL lmprovemenLs ln learnlng ablllLy, classroom
performance, self-esLeem, soclal lnLeracuons,
focus & concenLrauon, lncreased memory and
lncreased organlzauon
Dr. Steven L. Miller
Says!
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8ralnllL SLudlo ls aL Lhe
forefronL of applylng neuro-
sclenuc prlnclples ln
boosung braln Lness. 1helr
programmes are
lmplemenLed accordlng Lo
besL pracuces for maxlmum
emcacy and lmpacL."

--ur. SLeven L. Mlller, 8esearch
neuropsychologlsL, Callfornla uSA
8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
43
BrainFit Studio Team
8ralnllL SLudlo
Manager
lull ume
1ralner
lull 1lme
1ralner
arL ume
1ralner
arL ume
1ralner
arL ume
1ralner
CusLomer
Servlce
44
Team of 7
1 Manager
1. Customer Service/Front desk
2 Full time Brain Fitness trainers
3 Part-time Brain Fitness trainers

Brain Fitness trainers: background in teaching
or social sciences is the most helpful. BrainFit
comprehensive training will teach how to
implement the SMART Programs
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8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
46
Program Materials
All program materials for the CognitiveMap or the
SMART Programs are required to be purchased from
GFM
SMART Focus and SMART Listening require the use of
a 3
rd
party software for students to use in the BrainFit
Studio as well as practice at home. The payment of
this monthly subscription per student is also done via
GFM
All program-oriented supplies are required to be
purchased from GFM or approved supplier in the
country
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8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
48
Initial Investment
BrainFit Studio
70(2 8"9 -6$#( :%#3 -6$#(
lnl1lAL lLLS (lncludlng
lranchlse fee, 1ralnlng
lee, 1echnology orLal,
Launch Markeung)
$61,000 $71,000
8ralnllL SLudlo laclllLy
(lncludlng ueslgn, 8ulld-
ouL, Slgnage)
$13,000 $39,000
LqulpmenL, lurnlLure,
llxLures
$17,000 $28,000
rogram 1ools,
assessmenLs
$26,000 $30,000
Supplles $6,000 $10,000
CLher (lncludlng deposlLs,
worklng caplLal)
$60,000 $100,000
1oLal LsumaLed $183,000 $278,000
49
Revenue Sources
CognitiveMAP (Suggested $275-$400)
Each program is offered in durations of 3-months or 5-months.
Parents pay monthly (Suggested monthly $450-$550)

Target number of students per month is 150-300
Suggested prices above are based on current pricing in other
countries. Costs, especially labor rates in a country greatly
impact the price being charged to the customer
50
Major Operating Costs
70(2 ;4&260(< -6$#(
CosL of Coods 10-12 of sales
Labor (Salarles and relaLed cosLs) 23-30
Cccupancy cosL (8enL and relaLed cosLs) 8-10
Markeung 9 of sales requlred local
lees ald () 8oyalLy 9
Markeung 1
SMA81 1echnology lee $430/monLh
CLher Lxpenses 10
Larnlngs before lnLeresL, Laxes,
depreclauon and amoruzauon
18-23
51
8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
52
Business Benefits
Proven, tested science based programs
Large market-parents aspiring for the very best
Group training = higher margins
Easy to recruit and train staff
Many opportunities for repeat and referral
customers
Simple, 6-day/week business
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Your advantage: 2
x

BrainFit Group and Global Franchise Masters
combination gives you a powerful advantage:

BrainFit provides: Powerful Brain Fitness system
GFM provides: World-class franchise training, support,
coaching & mentoring to create FRANCHISE
SYSTEM SUCCESS
Master Licensee advantage:
Not: 1 + 1 = 2
BrainFit + GFM = 2
x

54
Franchise Benefits
Superb 10-day comprehensive training
Results oriented marketing focused on
driving customers
Amazing SMART Technology Portal (See
next slide for more)
World-class support focused on your
success
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SMART Technology
Portal
SMA81
1echnology
CS SysLem
Local WebslLe
Llbrary of
Manuals &
uocumenLs
Communlcauon
lorums
CusLomer
8elauonshlp
ManagemenL
Markeung
8eporLs and key
meLrlcs
56
8ralnllL
SLudlo
1.laclllLy
2. 1argeL
CusLomer
3.
rograms
4.
Lmployees
3.
MaLerlals
6. llnanclal
7.
lranchlse
8eneLs
8. key
drlvers &
Success
facLors
57
Key Business Drivers
8rlng ln new cusLomers regularly
MalnLaln hlgh converslon from CognluveMA Lo rograms
uellver hlgh quallLy programs per sysLem sLandards
Pave sLudenLs compleLe ALL recommended programs
Acuvely sollclL referrals Lo grow buslness
58
Key Success Factors
Plgh degree of focus on bulldlng cusLomer loyalLy
100 auenuon on drlvlng sales
8ecrulung and lnvesung ln hlgh quallLy employees
MalnLaln buslness dlsclpllnes
Learn and lollow Lhe sysLem
aruclpaLe and conLrlbuLe acuvely ln Lhe sysLem
59

Questions on the
business???
60
Next Steps in the
Process

Next Step: Understanding the MASTER LICENSE/
AREA DEVELOPER BUSINESS
Visit GFM/BrainFit Headquarters for personal
meeting & presentation
Request for Consideration with commitment
deposit
Approval from Global franchise team
Sign Agreements
Timeline steps 1-5: 30-45 days
61
For continued discussions to be part of
BrainFit

Mr. Harish Babla
Managing Director
Global Franchise Masters Private
Limited

E-Mail:
Harish@GlobalFranchiseMasters.com
US: 1-858-779-4712
Skype: HarishHBabla
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SMART & FUN approach