Professional Documents
Culture Documents
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MODERN MARKETING
PRODUCT
PACKAGING
DISTRIBUTION
ADVERTISING
CONSUMER
CRM
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perception
80% of CEOs believe of
believe their brand provides a
superior customer experience
8 % of their customers agree
(Bain & Company)
FUTURELAB
76% of consumers dont believe that
companies tell the truth in
advertisements Yankelowich,2006
FUTURELAB
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ONLY 14% TRUST ADS
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69 % INTERESTED IN AD
BLOCKING TECHNOLOGIES
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LAW OF FEW
10% INFLUENCE PURCHASING
BEHAVIOR OF OTHER 90%
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Marketing landscape
2001
2007
2005
2004
1999
2006
2005
Diesel 2008
2008
Cadburry 2008
Dove Real Beauty 2008
I have always believed that writing advertisements is
the second most profitable form of writing. The first, of
course, is ransom notes...
Philip Dusenberry
References
Articles:
Title: Hard-Sell "Killers" and Soft-Sell "Poets": Modern Advertising's Enduring Message Strategy Debate
Date: 10/1/2004; Publication: Journalism History; Author: Beard, Fred K
Title: The biggest moments in the last 75 years of advertising history.
Date: 3/28/2005; Publication: Advertising Age;
Title: Ad Ages 50 years of image-making; evolving from the rational pitch to glossy lifestyle campaigns,
men's fashion advertising over the past half-century is a window on culture and society.
Date: 4/24/2006; Publication: Daily News Record; Author: Lipke, David
Books:
The Hidden Persuaders by Vance Packard and Mark Crispin Miller
American Social Classes in the 1950s: Selections from Vance Packard's The Status Seekers (The Bedford
Series in History and Culture) by Vance Packard and Daniel Horowitz
The Origin of Brands by Al/ Ries, Laura Ries
Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries and Jack Trout
Big Brands Big Trouble: Lessons Learned the Hard Way by Jack Trout
References
Websites
http://www.wk.com/#/clients/15/
http://www.advertisingarchives.co.uk/gallery_1900s.php
http://graphic-design.tjs-labs.com/gallery-view?span=15&start=30
http://adage.com/century/timeline/index.html
http://www.rareads.com/rareads/webauto.html
http://donttellmymum.com/2008/10/23/10-pieces-of-content-that-define-todays-marketing-reality/
http://adage.com/century/campaigns.html
http://www.logoorange.com/logodesign-A.php
http://www.adclassix.com/sitemap.htm#1900
http://www.toxel.com/inspiration/2008/06/28/24-unforgettable-advertisements/
Presentations
Whats next in Marketing Paul Isakson http://www.slideshare.net/paulisakson/whats-next-in-marketing-
advertising-318143:
Futurelab I am the media http://www.slideshare.net/alainthys/i-am-the-media
Kameran Ahari Creating Buz http://gotastrategy.typepad.com
Thank you
Tue Esener http://www.linkedin.com/in/tugceesener