This action might not be possible to undo. Are you sure you want to continue?
Agency business model of different insurance companies of Ethiopia- competitive strategies. Different agencies of different insurance companies are having some strategies to survive in the market. Their strategies may be in the form of: • How they target their customers. • How they make their advisors active. • How they make their operational and sales department effective. • How they promote their employees. • How they handle the conflict in agency.
Objective of the project
Main objective of the project is to find out the strategies of different insurance agencies and evaluate them. Project is about to penetrate the competitors of Awash Insurance Company. Conclusion of this project can give an idea of strategies of different companies which may be helpful to the company. Now days all the insurance companies in Ethiopia are trying to establish themselves in the competitive market. They are introducing innovative marketing strategies to survive in the market. Many other
private companies are looking to enter in the Ethiopian insurance market, so it is very essential to a company to innovate their marketing strategies in terms of • Recruiting their advisors • To make their advisors active • Well educated and capable employee in the agency • Marketing of their products • Deployment of their products • Targeting the right and potential customers • Differentiating from other companies
• Future plan of the company
This study consists of to find out the marketing strategies of different insurance companies which are the competitors of Awash Insurance Company. This research requires the interview of branch managers of different insurance companies and find out their branches are working in terms of above mentioned factors.
Research is totally based on primary data. Secondary data can be used only for the reference. Research has been done by primary data collection, and primary data has been collected by meeting with the branch and agency
manager of different insurance agencies and branches in Addis Ababa. Data collection has been done through by giving structured questioner. Research has been done after 27 branch managers or agency manager. This study will be based on judgment sampling and this research is skewed to organization level. This is an exploratory type of research. And this research needs further study also Research is a kind of pilot study.
Sample size has been taken by judgment sampling. Judgment sampling is a process in which the selection of a unit, from the population is based on the pre judgment. This research requires the survey of different insurance agencies in Addis Ababa city. So research concentrates on the branch or agency manager of different insurance companies. So the selection of unit for this research has been judged by the researcher. Sample size for this research is 27.
• Time limitation • Research has been done only in Addis Ababa. • Companies did not disclose their secrets data and strategies.
• Possibility of Error in data collection. • Possibility of Error in analysis of data due to small