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PhD Thesis Presentation 9Oct07 Final

PhD Thesis Presentation 9Oct07 Final

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Published by Dr Amit Rangnekar
PhD Thesis Viva presentation
PhD Thesis Viva presentation

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Published by: Dr Amit Rangnekar on Mar 19, 2008
Copyright:Attribution Non-commercial

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07/28/2013

original

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4/10

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Strategies similar to

Survivors

Different

Different

Similar

Focus on unmet medical needs

S1

0

Different

Similar

Different

R&D through External partner

S9

Similar

Different

Similar

Divestment to fuel funds for new
projects

S8

Different

Different

Similar

Launching new products to drive
growth

S7

Similar

Different

Different

Growth strategies driving
performance

S6

Similar

Similar

Similar

Launch extensions / isomers

S5

Different

Different

Similar

Licensing-in new products

S4

Different

Similar

Similar

Focus on China as emerging
market

S3

Similar

Similar

Different

Bolstering US market share

S2

Similar

Different

Similar

Presence in key segments &
novel drugs

S1

Followe
rs

Fringers

Stayers

Survivors Strategies v/s

Preferred Strategy of the
Survivors

Strategic similarity between survivors and stayers
No single preferred strategy exclusive to the survivors
Launching extensions / isomers common to all the categories

Amit Rangnekar NMIMS-PhD-2004

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