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Coke Questionnaire

Coke Questionnaire

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Published by dak280
Questionnaire on coke, for a research.
Questionnaire on coke, for a research.

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Published by: dak280 on Jun 24, 2014
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06/24/2014

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Name

:
Age:
Gender:
Educational Qualification:
1. Which one of the aerated drinks do you consider to be most
popular?
o oca ola
o !epsi
o "anta
o #prite
$. Which of the marketing campaign do you prefer?
o Al%ays oca ola
o !epsi elebrity campaign
o &on't kno%
(. What influences your choice of soda? )#elect as many as
appropriate*
 A+ailability
 ustomer loyalty
 ,rand image
 !rice
 Ad+ertisement
 - &on't drink these t%o sodas
.. -n %hich media channels do you usually recogni/e oca ola's
ad+ertisements?
)#elect as many as appropriate*
 01
 2adio
 -nternet
 3aga/ines
 !osters
 Neither
 &on't kno%
4. What's your general impression of oca ola's ad+ertisements?
)#elect as many as appropriate*
 0rendy
 ontro+ersial
 ommercial
 En5oyable
 !ro+ocati+e
6. 7o% many products of oca ola can you name?
888888888888888888888888888888888888888888888888888888888
888888
9. What method of ad+ertising do you think are the most effecti+e for
oca:ola?
 What method of ad+ertising do you think are the most effecti+e for oca:ola? ,illboards
 0ele+ision ads
 3aga/ine;Ne%spaper ads
 "lyers
 2adio
 0hrough other oca:ola products )on bottle< cans< etc=*
>. What is the first brand that comes to your mind %hen you hear the %ords
?7appiness@?
o #prite
o !epsi
o oca ola
o 0humbs Ap
B. -dentify the brands %ith their associated taglines?
#prite oca:ola !epsi 0hums Ap
Not
Applicable
2asta lear 7ain
hange the game
!yaas ,hu5aao
Cpen 7appiness
Aa5 kuch toofani karte
hain
,elie+e in a brighter
tomorro%
1D. Which brand %ould you associate %ith the follo%ing attributes?
!epsi 0hums Ap #prite oca:ola
Not
Applicable
3acho and daring
Eouth
!ride and respect
#treet smart
11. 0he soft drink %hich you ha+e consumed the maFimum number of times in
the last ( months?
888888888888888888888888888888888888888
1$. 7o% long ha+e you been buying its soft drinks?
o Gess than 6 months
o 6 months to a year
o 3ore than a year< but less than 4 years
o 3ore than 4 years
1(. 7o% %ell does the symbol of the brand build recognition to you?
o EFcellent
o Good
o "air
o !oor
o an@t #ay
1.. What is the reason of purchasing oca ola?
 2easonable price
 0aste
 ,rand Name
 !ackage
 "riends 2ecommendation
 Ad+ertisements
 Quality
 No remarkable 2eason

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