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April21,2014

NurturetheCreativeMind
AdvertisingPlan

ByCoreyKembitzky,GrantDellow,
HaleyRodgersArismendi,JaredChristensen

TableofContents



ExecutiveSummary 3

SituationAnalysis 4

MediaPlan 11

Creative 14

Appendices 15


2
ExecutiveSummary

NurturetheCreativeMindFoundationisayouthnonprofitfocusedontheestablishmentofself
empowermentandvaluethroughthemeansofcreativity.Itofferscoursesinphotography,radio
production,creativewriting,videoarts,theater,painting,etc.NurturetheCreativeMindFoundation
foundedin2007andislocatedinOgdenattheUnionStation.Itserveschildren1018,howeverthe
audienceexpandstovolunteers,donorsandthecommunityasawhole.
Thiscampaignwilltargetitsbrandawarenessinthecommunityandtomanagersinlargeorganizations
orwelldevelopedlocalbusinessownerswiththemeanstofinanciallysupportthefoundation.
Weconductedprimaryandsecondaryresearchincludingfacetofaceinterviews,onlinedataanalysis.
OurresearchquestionsmainlysoughttofindoutwhichnonprofitslocalOgdenbusinessesare
currentlyawareofandwhichtheysupportandofthosewhytheysupportthem.Oursecondary
researchalsosuggestsmultipletargetaudiencesthatareprimarytothefoundation.
Alsoincludedarefindingsandinsightswithanalysesofconsumer,industry,andcompetitioninsights.
OurSWOTanalysisleadsustotwomaingoals:IncreasethecommunitysawarenessofNCM,
andincreaseyearlyfunding,bygainingmoredonors.Ourobjectivesare:increasefundingby
100percentbyincreasinglocallargecorporationawarenessofNCMthroughourmedia
campaignbyNCMsnewfiscalyearof2016(From$12,000to$24,000).IncreaseTwitter
followersbyabout1,600percentbydirectingcorporations,studentsatWSUandOgden
communitytotheirTwitterpageatevents,innewsletters,etc.(33toexceed500)
Furthermore,wehavegatheredinformationforafullmediaplanwhichincludesamediamix,budget,
strategies,timeline,andtoolsthataretobeusedtoachieveourgoalsandobjectives.Acreative
campaignandbriefarealsousedtogiveanideatohowthecampaigncanbeusedandputintoplace.




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SituationAnalysis

OrganizationOverview
NurturetheCreativeMindFoundation(NCM)isayouthnonprofitfocusedonthe
establishmentofselfempowermentandvaluethroughthemeansofcreativity.Itofferscourses
inphotography,radioproduction,creativewriting,videoarts,theater,painting,etc.Founded
in2007byAmirJackson.LocatedinOgdenattheUnionStation.Itserveschildrenages
1018,howevertheaudienceexpandstovolunteers,donorsandthecommunityasawhole.
CampaignTarget
ThiscampaignwilltargetNCMsbrandawarenessinthecommunityspecificallytoward
managers/ownersoflargeOgdenbasedcorporationsandwelldevelopedlocalbusinesses
withthemeanstofinanciallysupportthefoundation.Researchcollectedshowedalow
awarenessofthefoundation.Afteranalyzingresultstheconclusionwastobuildbrand
awarenesstoultimatelyincreasethenumberandconsistencyofdonors.
PreviousAdvertising
NCMstotalannualbudgethasneverexceeded$12,000.Ithasnotacquiredaconsistent
advertisingapproachasaresultofthelowbudget.Reachingouttolocalcompanieswith
relevancetocurrentNCMprojectsisusuallyhowithaspreviouslygaineddonations.Ithas
doneevents/projectsinthecommunitythathaveworkedasPR,andhadstoriesinthe
StandardExaminerwrittencoveringthoseevents/projects,butneverapaidadvertisement.It
ownsavan,whichdrivesthroughOgdenoften.Thevanispaintedwiththeorganizationname
andimagesbyNCMtobuildbrandawarenessinthecommunity.AformerstudentatWeber
StatecreatedanadcampaignforNCM,howeverithasyettobeimplemented.Eachyearan
annualfundraisingbenefitnightisthrownonthefoundinganniversary,wheretheentire
communityisinvitedtopaytoattend.ItsprimarymediaoutletisFacebook,whereallcontent
ispushed.Smallsocialmediacampaignshaverecentlybegan,inanefforttoreachOgden
citizensandgainvolunteers.
PrimaryResearch
MindfulAdvertisingsprimaryresearchconsistedofresearchquestionsthatsoughtto
discoverwhichnonprofitslocalOgdenbusinessesarecurrentlyawareofandwhichthey
support,alsowhytheysupportthosespecifically.
Theresearchapproachusedwasfacetofaceinterviewing:
Eachinterviewlasted1020minutes.ConductedresearchbetweenMarch7thand
March25th.MindfulAdvertisingcontacted15localOgdenbusinessestosetup
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interviews,with9interviewssuccessfullysetup.Mostoftheintervieweeswerewith
thebusinessowners,withacouplemanagerswhohadknowledgeonthe.These
interviewsweredoneonsiteofbusinessesoroverthephonewhenspaceortimewas
limited.
SecondaryResearch
OnesecondaryresearchapplicationMindfulAdvertisingutilizedwastheonlineUSVALS
survey.Thissurveyidentifiesoptionalmarketingsegmentsbyidentifyingpersonsproduct
ownership,mediapreferences,hobbies,additionaldemographics,orattitudes.

Thecategoriesandsubcategoriesofthissurveyarethefollowing:
Innovators:personswithhighresourcesandhighinnovationabilities
Thinkers:motivatedbyideals
Achievers:motivatedbyachievement
Experiencers:motivatedbyselfexpressionoppportunities
Survivors:personswithlowresourcesandlowinnovationabilities
Believers:motivatedbyideals
Strivers:motivatedbyachievement
Makers:motivatedbyselfexpressionopportunities

ThroughanalyzationoftheVALSsurvey,MindfulAdvertisingsegmentedNCMsaudience
correlatingcategories.TheiradvantageoussegmentsinaVALSsurveysensewouldbeyouth
fallingintheSelfexpressioncategory:experiencersandmakers,becausetheytakejoyin
creatingthingstoexpressthemselvesorfindjoyinit,andthroughthecreativeoutletsavailable
throughthisprogramtheycoulddojustthat.
Citizensages10through18
Youngadultsinthecreativeartsindustry
WeberStatestudentsgoingthroughtheartordigitalmediaprograms
Singleadultsworkinginartordigitalmediaindustrywhohavethetimeto
donatevolunteerservices
Anotheroptionalsegmentwouldbeinnovatorsthoseverysuccessfulandwithabundant
resourcesthatcouldhelpsupporttheorganization.
Adultsages30+whohavegonethroughsuccessfulmilestones,obtained
resources,andwanttoinvestinanorganizationtheyseeofvalue.
Thethinkers/believerscouldbeatargetsegmentbecausetheyarebothsoinvestedintheir
communities,andthisorganizationneedsalotofcommunitysupport.
Youngtoolderadultswhoareapartofareligiousentitythatoffers
communitysupportorveryinvolvedinthecommunitythroughworkor
school.Theygivealotofvolunteersupportandmonetarysupportwherethey
can(althoughresourcesarentashighasinnovators).

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UsinganothersegmentexplorerthroughthePRIZMwebsite,specificallythe
MyBestSegmentstool,MindfulAdvertisingwasabletopluginthemultipleOgdenzip
codesandthenfindthesegmentsalreadyformedforthosepopulations.Thefollowingare
segmentsdiscoveredthatcouldpotentiallybetargetedbyNCM.
FamilyThrifts:young,ethnicallydiverseparentswhohavelotsofchildrenandwork
entrylevelservicejobs
Targettheirchildrenages1018
MiddleburgManagers:...tendtobemiddleclasswithsolidwhitecollarjobsor
comfortableretirements.
Targetforsponsoring/funding
MobilityBlues:...middleagesinglesinworkingclassneighborhoodsinAmerica's
satellitecities.Ethnicallydiverse,thesetransientAmericanstendtohavemodest
lifestylesduetotheirlowerincomejobs.
Targetforinvolvementinadultinvolvedworkshops
FastTrackFamilies:Withtheirupscaleincomes,numerouschildren,andspacious
homes,FastTrackFamiliesareintheirprimeacquisitionyears.Thesemiddleaged
parentshavethedisposableincomeandeducatedsensibilitytowantthebestfortheir
children.
Targettheirchildrenages1018
Targetthemforsponsoring/funding
Whitepicketfences:Midpointonthesocioeconomicladder,residentsinWhite
PicketFenceslookalotlikethestereotypicalAmericanhouseholdofageneration
ago:young,uppermiddleclass,andmarriedwithchildren.Butthecurrentversionis
characterizedbymodesthomesandethnicdiversity,includingadisproportionate
numberofHispanicsandAfricanAmericans.
Targettheirchildrenages1018
BlueChipBlues:BlueChipBluesisknownasacomfortablelifestylefor
ethnicallydiverse,young,sprawlingfamilieswithwellpayingbluecollarjobs.The
segment'sagingneighborhoodsfeaturecompact,modestlypricedhomessurrounded
bycommercialcentersthatcatertochildfilledhouseholds.
Targettheirchildrenages1018
Targetthemforsponsoring/funding
KidsandCuldesacs:Uppermiddleclass,suburban,marriedcoupleswith
children...anenviablelifestyleoflargefamiliesinrecentlybuiltsubdivisions.Witha
highrateofHispanicandAsianAmericans,thissegmentisarefugefor
collegeeducated,whitecollarprofessionalswithadministrativejobsand
uppermiddleclassincomes.Theirnexusofeducation,affluence,andchildren
translatesintolargeoutlaysforchildcenteredproductsandservices.
Targettheirchildrenages1018
Targetthemforsponsoring/funding
NewNests:Livinginsmallcitiesandtowns,theyoungfamiliesinNewNestsare
experiencingmanyfirsts.Thesehouseholdsrankatthetopforacquiringtheirfirst
mortgages,autoloans,andinstallmentcreditforfurnishingtheirfirsthomes.Mostare
stilltooyoungtohaveamassedmanyassets,buttheirsolidincomesallowthemto
leadhomecenteredlifestylesfilledwithtoysandgames,aerobicexercise,chess,and
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shoppingoneBay.
Targettheirchildren
WeberStateStudents
Targetthemtovolunteer
Whitecollaredadultresidentswithoutchildren
Thosewithoutchildrenwhowouldliketodonatetimeasavolunteerandare
educatedwiththeskillstoteachchildren
Communityinvolvedupperincomeresidents(Ogdenareahasamedianincomeof
$50k,withabout25%ofresidentswithincomes$75k150k+)
Targetthemforsponsoring/funding

AccordingtoLocalFirstUtahswebsite
(http://www.localfirst.org/directory/search/ogden)thereare220locallyowned
businessesinOgden(includingNorthandSouthOgden)
Targetforsponsoring/funding
Becomepartners
AccordingtheLocalFirstOgdendirectorythereare15locallyownedbusinesses
consideredanartgallery.
Specifictargetforbusinesspartner/stakeholder
OnlineAnalysis
Websiteweak:
Basicinformationavailable
Outdated
FlierforNovembereventstillonitssite
NothingfilledoutontheWhatshappeningcalendar
Awardsandpresstabsdoesntlinktoanythingalthoughithasreceivedboth
Listofvideosdoneislisted,butnotlinksortheactualvideos
Calltoaction/interactionabilitystrong
Alltheformsnecessarytovolunteer,becomeateammemberorinternare
available
Creditcardprocessoronsitesoabilityfordonatingispossible
Facebookstrong:
2,000+likes
Postdailytokeepcommunityupdatedoneventsorcurrentprojects
Youtubeweak:(shouldbestrongerconsideringtheycreatefilmsoften)
26subscribers
32videos
Twitterweak:
102tweets
33followers
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InsightsandFindings
Primaryresearch
LowawarenessamongOgdenbusinessesofNCM
BoysandGirlsClubisthemostwellknownnonprofitlocally
Locallyownedbusinessesareverywillingtohelp,butsolelyintimeandservices.
Largecorporationsarewillingtohelpasbutinmonetarydonations.
Mostbusinessesoveralldidnotexpectmuchinreturn,butwouldlovetoknowexact
causestheyarecontributingtoandbeknownasacontributor.
Secondaryresearch
OgdenhasalargeMiddleburgManagersegmentthatcanbetargetedforvolunteeror
monetarydonations.
Thereareabout220Ogdenbusinessestotargetforfunding.
NCMspresenceonlinecouldbealotstronger.Theorganizationsincompetitionwith
NCMhavestrongeronlinepresenceoverall.
oExtrapolationsandinsightsofwhatthismeanstotheorganizationandrecommendeddirection:
Increaseonlinecampaigns.
DevelopanewsletterthatcanbemailedtoalloftheOgdenbusinessestonotonly
increaseawarenessbutraisefunds.Theyseemtobereachingouttoaverysmall
numberofbusinessesorexpectingthemtoapproachthemfordonations.
Suggestedaudiencesegmentandtarget:
GatekeepersinOgdenorganizations
MiddleburgManagers
Ogdenbusinessowners
ConsumerInsights
ThesuggestedtargetaudiencerelatestotheorganizationbecausethegatekeepersofOgden
organizationsareapartofthesamecommunityasNCMmakingthemidealpartnersin
buildingitsfundsbecauseNCMdirectlyenhancesthecommunity.Additionally,by
supportingthefundsofalocalnonprofitorganizationwouldhelpimprovebusinessreputation
bybeingknownasabusinesswhofundsNCMevents/projects/resources.
MindfulAdvertisingcanmarketNCMsuniquenonprofitservicestosetthemapartfrom
othernonprofits.Itcaneasilybedistinguishedbyshowingtheprojects,creativeworkand
testimonialexperiencesofNCMstudentsthatcomefromNCMscourses.Noother
nonprofitorganizationinWeberCountygivesthesamecreativecourses,offershandsonuse
withqualityequipment,orthesamementorshipbyinstructorstotheyouthinthecommunity
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throughanafterschoolprogram.
NCMslowbudgetlimitsreachabilities.
IndustryandCompetitiveAnalysis
YMCA:StrongSEO,weaksocialmedia(locally)Strongnationalpresenceandiskindof
namebrand
BoysandGirlsClub:StrongSEO,Weaklocalizedsocialmedia,strongnationalmediaas
well.
Spyhop:Strongsocialpresence(over3,600Facebookfollowers)
SWOTAnalysis
Strengths Weaknesses
Strongcommunitybasedrelationships
BecauseitissoorganictoOgdenCity,peopleare
reallyexcitedaboutitssuccesses.
Theyhavehadenoughconstanthelpinfundingfor
multipleindividualstomakeendsmeet.
NoDIRECTcompetition(otherafterschoolprograms,but
thereisreallynoothercreativeteachingprogramsforyouthin
theWeber/Daviscountyarea)
NCMstudents,withinstructorsassistance,producehigh
qualityartworkandvideo/photographycontent.
Highinvolvement/successfulevents
Extremelycreativewithtightbudget
Highlyskilledinstructors

Funding
Theydonthaveadominantdonorlikemanynonprofitorganizationsdo
Nofederalgrants
Onlyafewlocallargegrants(OgdenCityArts,forexample)
Volunteerconsistency/reliability
Becausetheinstructorsareunpaidtheconsistencyofvolunteeringislow,
andtheskillsetsofthevolunteerscanvary,makingthequalityof
instructinginconsistentaswell.
Awareness
Largercorporationsarenotawareofthemmissingoutonlargerfunding
opportunities
Destinationafterschoolprogram(NOTonschoolcampus)
Kidshavetofindtransportationtolocation
Opportunities Threats
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Location
Theonly25thStreetbusinessthatisgeared100
percenttowardchildren.Alsotheonlynonprofit.
(UnionStation)
Creativeoutletforchildren
Canmarketthemselvesasoneofthefewcreative
outlets
Learningexperience
Itmaybeanafterschoolprogrambutjustasmuch
learninginitscoursesgoesoninNCM.
Itcanleadtocareerpassionsorlifelonghobbies.
Communityinvolvement:wanttobeconnectedwiththe
communitywithitsevents.
HasWeberStatestudentsatitsdisposal
InstructingclasswithStudio76
InstructingclasswithKWCR
InstructinginnewswritingwithTheSignpost
Thousandsthatneedvolunteerhours
OtherlocalNonprofits:
BoysandGirlsClubofOgden
YouthImpact
Oncampusafterschoolprograms
YMCA
Publicschoolsofferingsimilarclassandopportunities
Lackofcommunityinvolvement/support
Lackofgainingalargerdonor
UnionStationspaceratesincreasing
NewcreativecoursesinOgdenofferedtochildren

MarketingGoalsandObjectives

Basedonresearch,goalsfortheorganization:
IncreasethecommunitysawarenessofNCM.
Increaseyearlyfunding,bygainingmorecorporatedonors.
Objectives:
Increasefundingby100percentbyincreasinglocallargecorporationawarenessof
NCMthroughourmediacampaignbyNCMsnewfiscalyearof2016.
From$12,000to$24,000
IncreaseTwitterfollowersbyabout1,600percentbydirectingcorporations,students
atWSUandOgdencommunitytotheirTwitterpageatevents,innewsletters,etc.
33toexceed500

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USP
NCMistheonlynonprofitafterschoolprograminOgdenthathascreativecoursestogrow
childrensskillsandoffershandsonlearningwithprofessionalequipment.
KeyPromise
DonatemoneytoNCMtofunditsabilitytobetterthechildrenofournextgeneration,throughcreate
means.


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MediaPlan

TargetAudience
ThisplanwillfocusintheOgden,UTarea.Thiscampaigntargetsmanagersofcorporationswhoare
gatekeepersoffundingtononprofitswithintheirorganization.Themediaplanwillhelpgainmorelocal
corporateawarenessthusleadingtomorelargemonetarydonationsfromthemtoNurturethe
CreativeMindFoundation.
MediaMixStrategies
Herearesomeofthepricesofthefollowingpossiblepaidmedia:
OutdoorBillboardsinWeberCounty
5x11$441/4weeks+1time$220productionfee
11x22$1,500/4weeks+1time$400productionfee
14x481,500/4weeks+1time$500productionfee(discountedrate)
GolfCourseAdsatTheBarnGolfCourseinPleasantView(NorthOgden)
TeeSign$300/2years
BenchSign$300/2years
BallWasher$75/year
GPSRotatingDisplay$600/year(comeswithfreegolfpasses)
StandardExaminerOnline
BannerAd$295/week
LargeAdattopofPage$150/week
MidPageBanner$100/week
StandardExaminerMobile(onm.standard.netviaApple&Androidphones)
ROSbanners$15/CPM(CostperThousand)Minimumof30,000impressions
totalling$450minimum
RichMediaAds$1000($20/CPMw/50,000minimum)theseappearonanypage
withinmobilesite.
StandardExaminerPrintEstimated$365fora3dayrun($24.33/columninch
FridaySundayrun.Est.3x5)
ComcastWeberCountyPackage$4,000runningfor2months&AiringonChannelssuch
asTravelChannel,MSNBC,AnimalPlanet,CNBC,HLN,History,Food,etc.(Peoplewho
make$150,000ormorearemorelikelytowatchthesechannelsaccordingtoComcast
Representative)
SocialMediaCampaignCanchoosecostpermonthbasedonadclicksoradimpressions.
OtherIntegratedMarketingStrategies
PressreleasesforallmajorannouncementsandupcomingeventsNocostassociatedwith
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writinganddistributiontomediaoutlets
Newsletters300copiesof11x17twosides,foldedintoafourpagenewsletter.Itwould
beunder$150forblackandwhite,Closerto$350forcolor.Distributedbymailorhand
delivered.
Brochurestrifold,showingcoursesoffered,successes,yearlyevents,howtodonate,why
todonateetc.FullColor100prints$120DistributedateventslikeOgdenArtFestival
etc.
ParadefloatStudentdesignedandrepresented.(Wouldneeddonatedtrailer&Materials
Cost$150$500
Kickstarter/crowdsourcingawaytogeneratefunding
Fliers&Posterstopromoteevents,projects,currenthappeningsetc.
VideoPSAonYoutube(Nocostassociatedwithproduction&onlinedistributionvia
YouTube&otherfreesocialmedia)
MonthlyhereswhatweredoingvideoNocost
AffordableMedia/IntegratedMarketingwouldinclude:
GolfCourseBench,Tee,BallWasher&GPSads
PressReleases
Newsletters
Brochures
Fliers&Posters
VideoPSA
StandardExaminerOnline
StandardExaminerMobile
StandardExaminerPrint
ParadeFloat
KickStarter
SuggestedMedia/OtherStrategies:
GolfCourseBench,TeeBox&BallWasherads($550)Thistargetsgolfersastheadsare
locatedonthegolfcourse,onbenchesatteeboxes.Manycorporatemanagersand
executivesplaygolfsotargetingthemhereisagoodwaytocoupleotherstrategiestogain
fundingforNCM.Thissportisseasonalsothispartofcampaignwouldfocusfrom
MarchOctoberofeachyear.
SocialMediaCampaign$1,200($100permonth).Thistargetscorporatemanagersand
executivesinWeber&DavisCountiesthatmaybeinterestedindonatingtoNCMby
targetingtheadtopeopleinwithhighincomesandsimilarinterestsasNCMclasses&
projects.Thiscouldbedonebytargetingtheadthoseinterestedinart,education,youth
development,creativity,socialwork,luxuryitems,golf,highleveljobtitles,andbytargeting
specifictoareasorcitieswithmoreexpensivehomeswithinWeberandDaviscountieslike
PleasantView,NorthOgden,FruitHeights,Syracuse,SouthWeber,etc.
PressReleasesNocostSentouttomedia.Coverageisntguaranteed.
QuarterlyNewsletters$500/year(SomeB&WandSomeColor)Senttocorporations
andcurrentdonorstoletthemknowwhatNCMhasbeenupto,upcomingevents,and
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specificfundingneeds.
VideoPSA&WhatshappeningwithNCMvideoNoCostThisKeepscontentcurrent
andinformationeasilyaccessibletothepublic.
MediaSchedulingStrategiesandTimeline
Inordertohavenecessarytimetowrite,design,organize,andproducetheplanasmentioned
above,itwouldbewisetoallowatleast3monthstimepriortolaunchingcampaignfordesignand
projectinitiation.
Sincethiscampaignisfocusedtohelpmakemanagers,executives,andbusinessownersmore
willingtodonatetoNCM,itisimportanttohaveaconsistentandconstantmessagewithineachof
thevarioustacticswithintheplan,yetincreasingintimesofcorporatebudgetingandwhenthey
maybeconsideringpossibledonationstononprofitorganizations.
Sinceallcorporationsaredifferentwhentheybudgetbasedontheirfiscalyear,wesuggestto
sendoutnewsletterseverythreemonths(quarterly)beginninginFebruaryoftheactualyearand
tocorrelateallothermediaandstrategieswiththesenewsletters.Therefore,apulsatingor
constantmediaplanwithspikesinactivitywouldsuitthisplanbest.

Type PotentialReach Frequency


GolfCourses 10,000+ MarchOctober
PressReleases 50,000+ YearRound
SocialMedia 50,000+ YearRound
Newsletters 450 Quarterly
YouTube 10,000+ Monthly

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CreativePlan


Contact
Information:
Amir Jackson (Director, Founder)

amirjackson@nurturethecreativemind.co
m

801.710.4238
Service: Nurture the Creative Mind
Key Fact: A nonprofit after school program for kids and
teenagers that teaches creative artistic
forms.
Problem the
Advertising
Must Solve:
Build awareness and increase funding
Advertising
Objectives:
Nurture the Creative Mind would like to
increase the involvement and funding for
future students.
Target
Audience:
The target audience for this campaign would
be any Gatekeepers in an organization that is
will to donate, Middleburg Managers,
Fast-Track Families, Kids and Cul-de-sacs.
Companies and individual people who have
or are currently donating only have positive
feedback to give.
Key
Competitors:
Boys and Girls Club, YMCA, and Youth
Impact.
Key Promise: Invest in the future, invest in the youth.
Reason Why:
Donating towards Nurture the Creative
Mind helps kids and teenagers create
themselves positively instead of
self-destructing at an early age.

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Call to Action: Donate money or time towards Nurture the
Creative Mind.
Mandatories: Amir Jackson (Director, Founder)

amirjackson@nurturethecreativemind.co
m

801.710.4238


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Appendices

NurturetheCreativeMindInterviewGuide
NameofInterviewer:_____________________________________
NameofInterviewee:_____________________________________
Organization:______________________________________________
Dateconducted:___________________________________________

INTRODUCTION:
Weappreciatethatyoucantakethetimetomeetwithustodaytoaskyouabout
yourinvolvementwithlocalnonprofitorganizations.ImHaleyArismendiand
thisisJaredChristensen,CoreyKembitzky,andGrantDellow.Weare
CommunicationstudentsatWeberStateUniversity.Weareresponsiblefor
talkingtolocalOgdenbusinessownersasapartofalargerprojectwithalocal
youthnonprofitorganization.

Asapotentialaudiencegroupforourclientwouldgreatlyvalueyourthoughts
andopinionsregardingdonationsandinteractionswithlocalnonprofits.

GUIDELINES:
Weintendtohaveaninformalandrelaxedconversation.Althoughwere
recordingthis,weappreciateyourhonesty.Ifyoutellussomethingthatyou
preferwenotattributetoyou,pleaseletusknowandwewillkeepthatcomment
confidential.Doyouhaveanyquestions?Ifnot,letsbegin.

First,letschecktheexactspellingofyourname.Also,wewouldliketoconfirm
yourexacttitleandrole.

Couldyougiveusabriefdescriptionofyourbusinessandtheaudienceit
serves?

1.Whatlocalnonprofitorganizationsareyouawareof?
a.Howdoyouknowaboutthem?[Promptifnecessary:TV,larger
organizationalaffiliations,etc.]

2.Whatlocalnonprofitorganizationsareyouawareofthathelplocalyouth?

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3.Doyouknowofanynonprofitorganizationsthatprimarilyhelpyouthexpress
themselvesthroughcreativemeans?
Howdoyouknowoftheseorganizations?

4.Doesyourbusinessdonatetime,moneyorresourcestolocalnonprofit
organizations?
Ifso,whatspecifically?
oHowdidyouselectthisorganization?
Ifso,howoften
IFNOT,GOTONEXTQUESTION

CONDITIONALIfresponsetoaboveisNo
5.Ifyouwereaskedtopickalocalnonprofitorganizationforyourbusinessto
donatetime,moneyorresourcesto,whichwoulditbe?
Whywouldyoupickthatorganization?
Whatdoesthatorganizationneedtodemonstratetoyoutobeworth
yourinvestment?

6.Whatlocalnonprofitorganizationsareyouawareofthatofferafterschool
programsforyouth?

7.Wouldyouoryourbusinessconsidersupportinganonprofitafterschool
programforyouth?
a.Ifyes,whatkindsofsupportwouldyoubeinapositiontofeasiblygive?
b.Ifyes,howoftendoyouthinkyoucangivesuchsupport?

8.Ifyouaregivingorhavegivensomesortofsupporttoanonprofit
organization,what,ifanything,mightyourequireinreturn?[Promptifunclear:
maybeaplaque,sponsorshiprecognitionatthenonprofitsspecialeventsoron
thewebsite]

9.AreyoufamiliarwithNurturetheCreativeMind?YesorNo
a.Ifso,howdidyouhearaboutit?

9.Whatisyourage?_____

10.Iam
(chooseone)
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Male
Female
Ichoosenottoanswer

CLOSING:
Arethereanyothercommentsyouwouldliketomakeregardingourdiscussion
todaythatwehaventcovered?
Wewouldliketothankyouforspeakingwithustoday.Theinformationyouhave
giventodayisofenormoushelptousandtoourclient.


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OgdenSweetSpot
GrantDellow,HaleyRodgers
March7,2014
VeronicaGarcia,IamthecoownerofOgdenSweetSpotBakery.
Itisacustomcakeandpastryshop,sowespecializeinfancycakes,wedding
cakes,birthdaycakes.Wedocarved3Dcakesandcookiesbrownies,cheese
cakeandallthatgoodstuff.
RightnowIthinkitsmoregearedtowardsmomsandtheirkids.Iwouldliketo
getmorecollegestudentsandhighschoolteencrowdtogetinheretobecauseI
knowthattheywouldenjoyallthestuffthatwehave,butrightnowitismostly
momwithkids.WegetsomefromRoyandwehaveafewregularsfromDraper
thatcomedownandtourthestreetandtheyalwayscomeinandbuyabunchof
stuffweekly.IdontknowwhytheydontjustmovetoOgden,buttheylove
Ogdenandtheycomeallthetime,butthereisonlyliketwoorthreeofthemthat
come.
1. Ummmwehavedoneaclasswithgivemeachance,andtheyhelp
womenwhodonthaveskills,andhelpthemexpandonskills,sotheyteach
themhowtosewandcookanddoallkindsofdomesticandthingstheycando
outsideofthehome.Itsareallyneatorganization,reallyneat.Andtheres
anotherone,abatteredwomansandchildrensshelterinOgdenandtheyhave
alsogottensomestuffforthekids.Wearepartofthechamberofcommerceand
wemetthematthebusinessafterhours.
2. Thathelpyouth?Thatwomensandchildrenshelter,youthimpact,and
thatsallIcanthinkofoffthetopofmyhead.
3. Probablynot,NurturetheCreativeminddoesright?Thatstheseguys.
Iseethevandrivingaround.Actuallymylittlenephewisinvolvedwiththem.
FromwhatIunderstandtheyareveryinvolvedwiththisstreet,butIhavenever
metanyonefromthere,unlessyouguyscount.No,wedontsorry,sothats
aboutit.
4. WeactuallydonateallofourleftoversonSaturdaytoSt.Anns.Itsbeen
abithardernowthatitsbeensodark,whenitgetsdarkearlierwejustdidnt
feelascomfortablegoingoverthereanddonating,butbeforetheseason
changedweweredonatingregularlyandnowthatsummeriscomingandits
stayinglighter,wewillbedonatingregularly.
5. Justcauseitsrightthere.Theyalwaysneedsomething,andthereis
alwaysalotofkidsthatIcansee,soWeekly,andifwedontgetdownthere
24
anditdependsonhowmanyleftoverswehave.soifwehavequiteabitofleft
overswedefinitelytakeitoverthereandifitsjustahandfulofthingswe
typicallyjustsplititandtakeithomewithus.
6. WellIknowyouthimpactdoesandthatsallIreallyknowmoreabout,im
surethecreativemindplacedoes,butIdontreallyknowmuchaboutthem.
7. Yea,wearereallytryingtogetoutnameoutthereandsupportthe
community.SoItotallywouldbeinterestedindoingsomething.
Ithinkafunthingwedidwhenweworkedwithgivemeachancewas,wedida
cakedecoratingclasswiththem,andsomeofthewomenbroughttheirkidsin
withthem.Wejustdidjumbocupcakes,showedthemsomedifferentpiping
techniquesandallthesprinklesandeverythingtheywouldneed.Ithinkthat
wouldbereallyfuntodowithsomekidsafterschool,somethingtomixitup.Or
evendonations,wecouldalwaysdonatesomeleftoversorwhatwedontneed,
justtomixitupfromSt.Anns
Atleastweeklyormaybetwiceamonth.
8. Itwouldbenicetohavesomesortofsignage,tosay,heywereallyliketo
givebacktothisgrouporthisgroupjustsopeoplecanbeaware.Andwecan
tellthemwhenever.Ifanythingtohelpshow,heyweareinvolvedwiththese
peopletoo.Thatwouldbenice.
9. Mycousinisinvolvedwithit,butIhonestlydontknowreallywhatthey
do.Ihaveheardofthename,butIdontknowanythingaboutthem.
10. Im29
11. Female


25
RecreationOutlet
GrantDellow
March25,2014
JasonDasher,ManageroftheOgdenRecreationOutlet.
Wearealocalbrickandmortarcampingandoutletstore.Wedomostlycloseout
andoutletbusiness,includingfullinlineretail.Weservereallytheentiregeneral
publicofOgden.Anywherefromteenstocollegestudentswhowanttobuy
affordablegear.Wealsowanttooutfitfullfamiliesforveryaffordableprices.
1. OgdenBicycleCollective,WeberPathwaysOgdenTrailNetworks..gosh
Icantrememberthenamesofthem,butIcouldgiveyoualistofthe.
Typicallyfromthemcominginandaskingfordonations.SomeofthemIhelp
outandtry..IgoandgetmybikefixedatthebikecollectiveandhelpwhereI
canwithsomeofthem.
2. IbelieveYouthImpactisnonprofit..illwritealist
3. IbelievethereisalocalorganizationcalledNurturetheCreativemind
andtheirintothroughmusicartsanddifferentthings,justencouragekidsto
exploretheiruniqueindividualcharacteristicsandtraitsthatmakethemhave
skillsetsthatsetthemapart.
Iacutallyknowthepeoplewhoruntheorganization,buttheyhavealsocome
inandaskedfordonationsandtohangfliersandinformationalcardsatour
counters.
4. Itryto,wheneverpeopleaskfordonations,Ihelpinthatway,butifthey
askforhelp,whetheritssettingupaboothorademonstrations,youknowlike
attheOgdenClimbingFestival,isputonbyWeberStateUniversitysoutdoor
programwehelpoutinthatway.WehelpoutintheWeberPathwaysOgden
TrailsNetwork,trailcleanupday,ithappensonceayear.Itsaverybigevent
andwegetalotoftrailworkdonethatday.
Theyapproachedusabouthelpingthem.
IgetinquiriesifIwilldonatemultipuletimesaday,even,idsayadozentotwo
dozentimesinaweeksometimes.Anditsanywherefromsmallverymodest
donationstomildsponsershipstoaraffleprizetoasilentauctionprize.We
justsitandtalktotheorganizationandtrytoseewhattheyspecificallyneed
fromusandwehelpthemoutinwhateverwaywecan.
5. Again,YouthImpactandIbelieveNurturetheCreativeMindisan
afterschool,Crossroadsisalocalyouthskateshopandalsoakindof
rehabilitationcenter,not100%suretheyarenotforprofit,butIbelievetheydo
26
afterschoolstuff
6. Wewouldconsiderit,whileconsideringthatthough,wewouldhaveto
considerstaffingandadditionalstaffingdailyinadditiontoourdailydutiesasa
store.Butyeswearealways,alwaysintojustbeingstewardstothepublicand
basicallygettingournameoutinwhateverwayandalsobeingahelpsothat
peoplewanttocometoourstore.
Itreallydependsonthelevelofwhattheorganizationislookingfor.Ifthey
cometousandaskforamilddonationorfreebiesforaneventthattheyhave,
thenwewilldothat,butIftheyareintosponsorshipsandneed,youknow,the
onlythingthatwillhelptheircauseismonetaryvalueorcertainotherthings,
thenwewilldoourbesttoexplorethat,butitwillanditdoesusuallyhave
somethingtodowithwhattypeofexposureitwillgiveourstore.
BeingaBrickandmortarlocalstore,Iasaregionalmanager,sotospeak,
wouldhavealotmorefreedomtodowhatIwant,andtohelpoutasmany
organizationsoryouknow,nonprofitsasIwant.SoforusitscoolbecauseI
canpickandchoosewhereandwhenIwanttogivewhatsupport.
7. ThingsthatIusuallyrequirefromthepersonwantingthedonationis
typicallyawriteup,everythingaboutthecompanyororganizationandwhat
exactlyIamdonatingto,whattheypurposeorcauseisandthenaTax
identificationnumberisrequiredforustogiveadonation.
8. Yes
SinceIhavemovedtoOgden,Ihave,throughcircumstance,mettheguywho
startedthatnonprofit.Hesalocalmusicianandhesalsoacustomerofour
store.
9. 27
10. Male

MarketstarCorporation
27
(JaredReadsDisclaimer)
AngelaRobinsonagreestoberecordedandensurescompanynamewontbe
usedinanypublication.
MarketstarCorporation
March18,2014
1.AmericanCancerSociety,BoysandGirlsClub,WeberSchoolFoundation,
OgdenSchoolFoundation,Movember,RedCross,CandyCaneCorner(Road
Home),BigBrothersBigSistersjusttheonesIcanthinkofoffthetopofhead
2.BoysandGirlsclub,headstartschoolforpreschooltargetinginnercity
kidswithoutaccesstonutritionorpreschool
3.No
4.ReallylimitedtowhatwecanOmnicomeoutofnewYork..Dosponsor
ChristmasTreeJubilee,Pioneerdayrodeo,Ogdenheritagefoundation,Ogden
schoolfoundation,WeberOgdenBoysandGirlsClubs.Groupcalled
communiteaminternalwebsitewheretheypostthingslikeBoysandGirlsclub
needmentors,wheretheypostontheirwebsite.Cantgivepaidtimeoffto
volunteer.
5.Localschools.EmployeebaseisinweberandDaviscountieswhere
employeeshavechildrengoingtoschool
6.BoysandGirlsClub
7.Yes,money,yearly,asneeded.OnceperyeartoBoysGirlsClubevents
8.Strictguidelines.CFOreviewsandiffundsareavailableattimeofrequest
andfitsinparametersofwhattheyaredoing.
Logoforrodeo,dontreallydoitforrecognition
9.NotfamiliarwithNCM
10.37yearsold
11.Female

AmerSports
28
Jaredlaysdownthegroundrulesetc.
Interviewee:JoshuaBradley
Companyname:AmerSports
1.Alot,theresalot.IwouldframeitintheonesthatIinteractwith.Utah
Avalanchecenter,weberpathways,localfirst,gosh..theresalot.
2.WerepartneringwithYMCA,FirstChairactuallypartnerwithboysand
girlsclub
3.IwouldsaythattheYMCAdoesthat
4.SomeoftheonesthatIvementioned,YMCAboysandgirlsclub,first
chair,weberpathwaysnotspecificallyyouthoriented.Makesureitfits
parameters.Mostlymoney.Someproduct&time.
6.Someoftheabovementioned.
7.Yeswewould.Wehaveacertaincriteria.Aretheyyouthorientedand
thenothercriteriathatwecouldtakealookateachsituationandseeifitfalls
intoourparameters.
Timeproductandmoney.Theresaselectionprocessonhowtodetermine.
Frequencywouldreallydependonneeds,andwhattheyvegotgoingon
8.MostofthegroupthatIheadup,thatsnotreallyaconsiderationatall.
Somearereciprocalarrangements.
9.NotfamiliarwithNCM
10.41
11.Male
12.Noothercomments

LindquistMortuary
29
McClainLindquist
LargestandOldestfullservicetraditionalfuneralhomeinthestateofUtah
1.FoodbankthroughcatholiccommunityinwestOgden.Involvedinquitea
few.WeberPathways,Jr.Leaguewithrotary,breakfastexchange,watersticks
inAfrica,carepackagesforlocalhomeless,breakfastexchangedoesshoesfor
localkids.Jr.Leagueischildabuseprevention.BoysandGirlsClub
2.Boysandgirlsclub,YouthImpacttheyregreatwithtroubledkidsorkids
thatcouldleadtotroubleandassistingettingtheminvolvedinthecommunity
3.NurturetheCreativeMindalwayspushingasfarasartisticvaluefrom
youthandshowingyouththatthereisartallaroundus.Knowaboutthem
throughlocalfunctions,dontknowifitwasrotary
4.Everyyeardonumerous,sometimesjustsponsoring,sometimesdonating
money,sometimessomethingisneededtofinalizeproject,encourageall
employeestobetiedinwithcharitygroups.Allocatefundseachyeartogive
backtocommunityincludinjggrandfatherwithHAFBmuseum
6. Afterschoolprograms:YouthImpactthatsaboutallIamawareof.AsfarI
knowof
7. Wouldabsolutelybeinterestedinassisting
8.Wouldlovetobeinvolvedphysically,monetarily,whateverisneeded..
welljusttakealookatsituationetc.
Itsreallynicetoberecognizedbutreallywanttogivebacktocommunitythat
hasgivensomuchtofamily.Nottooworriedaboutallofthat.Cantdo
everything.Gethitupmaybeonceaweek,onceallisallocatedcantreally
donate.Butlookatiteachyear.Andseewhatwecandoatthattime.
9.Knowsamirandveryfamiliar
10.37
11.Male

30
Gandolfos
CalebBalsman,Manager,Gandolfos
MynameisCalebBalsmanandIamanemployeeofGandolfosSubShop.
WeserveanyandeverybodyfromtheOgdenarea.Wearelocatedonthe
Historic25thStreetsowedogetalotofattention.
1. TheYMCAiswhatfirstcomestomind.
2. TheBoysandGirlsClubandtheYMCAareallIcanthinkof.
3. Imsorry,IcanreallyonlythinkoftheBoysandGirlsClubandtheYMCA.I
firstheardofthemthroughmyPoliticalScienceclassfromlastyear.
4. Iamnotawareofmycompanydoingso.
5. TheBoysandGirlsClubwouldbemypickbecauseIdontreallyknowof
anyotherorganizationsaroundOgden.
6. ImsorrybutagaintheBoysandGirlsClubandYMCA.
7. IdonothavecontrolonthisquestionbutIwouldguessthatwedonot
haveenoughmoneytohelpsupportanorganization.
8. ProbablylikeGandolfosnameafflicatedwiththem.
9. No
10. 21
11. Male

31
CrossroadsSkateshop

ImTaylorGallegosandIamthemanagerofCrossroadsSkateshop.
Crossroadsisaskateshopthathasbeenaroundsince08andalsoservesasa
rehabfacilityaswell.Wehaveafullindoorskateparkthatwasjustremodeled
like4monthsago.WeareoneofthefewindoorskateparksinUtah.
1. Oh!okaylikeYMCAright?YeahIknowoftheBoysandGirlsclubbutI
reallydonotknowmuchaboutthem.
IthinkIfirstheardofthemthroughtheTV.Ibelievetheareasponserof
theNFLcorrect?
2. IusedtolivebythisonecalledSpyHopinSaltLakeCity.
3. Yeah,IbelievethatiswhatSpyHopfocuseson.Itseemslikeareallycool
conceptbutIreallydonotknowmuchaboutthem
4. No,Crossroadsdoesnt.
5. Wearealwayshappytohelpoutthekidsofourcommunity,butIamnot
toofamiliarwiththenonprofitorganizationsinOgden.
Ifweweretohelpoutanorganization,itwouldneedtobean
organizationthathelpskidseveryday.
6. IbelieveYMCAandBoysandGirlsClubaretheonlyonesIrecognize.
7. Iwoulddefinitelywanttohelpoutanorganizationbutthatiscompletely
uptoourowner.
8. Iwouldsayprobablyournameadvertisedwherevertheyarelocated
wouldbemyguess.
9. Yeah,thatisthepeoplethatdidthepainoson25thright?YeahIheard
aboutthematLuckySlice.
10.23
11.Male

32
TreeHouseMuseum

LynneGoodwinExecutiveDirectorofTreehouseMuseum
WellTreehouseisaprivatenonprofitmuseumwhereourmissionistoinvite
childrenandparentstostepintoastory.Sowefocusonchildrensliterature
fromaroundtheworld,theater,art,geography,history,allthingsthatmakethe
storiescometoliveandencouragechildrentowanttoreadandbecreativeand
dramaticandbeinvolvedinlearning.
NorthernUtah,andweevenhavemembersupinIdahoandWyoming.The
audienceAgesare1to12forchildrenandthenthereareadultsbutwealso
serveteensbecausetheyarevolunteersofthemuseum.Wehavetheaterteens
too.Wehaveafairlyrobustprogramforvolunteers.
1. AnyothernonprofitsinOgen?!ThatsaHUGElist.Weworkwithmanyof
themcertainlywithHeadstart,Thedinosaurpark,thenaturecenter,hillair
forcebasemuseum,theunionstationbutthentherearethesocialservice
organizationsthatweworkwithaswellinadditiontoHeadstart,sothereare
tonsofem.
2. OgdenandDavisHeadstart,WeberStatesFamilyLiteracyProgramand
yeahitsalonglist,wepartnerwithalotoffolks.
3. YouthImpact,BoysandGirlsClub,NurturetheCreativeMind,theresa
wholebunchofem,theyfocusonoldergroupsbutwefocusonearly
elementary.
5. Weareworkingtopartnerwithpromisedneighborhoodsandunitedway.
Wedoaprettygoodjobwithparteningwitheveryonelocally.Wearelooking
topartnerwithareasalittlebitwideroutlikeinBoxElderorCacheValley.
6. Answeredbefore:YouthImpact,BoysandGirlsClub,NurturetheCreative
Mind,YCC,YWCA,DeeandMadison,etc.
7. WepartnerwithalotofthemlikeIsaid.WepartnerwithYCCandYWCA,at
DeeandMadisontheycomehereforclasses.WepartnerwithBoysand
GirlsClubontheirkidsdayalittlebitwedlovetodomorewiththem
though.Theybringfieldtripshere.YouthImpactIdliketoseeusdoalittle
morewith,butouraudienceismaybealittleolderthanours.
8. Wellitsalittlebitdifferentwhenitsanothernonprofitasopposedtoa
corporationorbusiness.Butwhatwearealwayslookingforiswhattheycan
giveandwhatwecangive.Partnershipsthatarereallymutuallybeneficial.We
arelookingattheresourceswehaveandwhatresourcestheyhave.Wehave
33
aprettybigreachintothecommunity,youknowweserve150,000peoplea
year.Butsometimestheirreachisntasbigsowehavetolookatokayso
whatotherresourcescantheybringtoevenstuffoutabit.
9. Yes
IheardaboutitactuallythroughOgdenPreparatoryAcademyIguessthey
havedoneapartnershipwiththemorhaveworkedwiththeminsomeway.
Alsooneofmyboardmemberstoldthemaboutmeaswell.AndIreadan
articleabouttheirpianosinthenewspaper.
10. Old.
11. Female
12. Anyothercomments?WehavetalkedwithNTCMabouthowwemight
partnerdownthelinebuttheirfocusisonolderkidsandsmallclass
instruction,wheretheyaresortofprojectbased.Sowehadntthoughtofan
actualfityet,butmaybethatwillcome.


34
GroundsofCoffee

SadieGleavesOwner(GroundsofCoffeeon25
th
&Riverdalelocations)
Descriptionofthebusiness&audience:Okaysoweareacoffeeshop,mostly
downtown,wealsohavethislocation(Riverdalesite)butdowntownismy
biggestone.Wehaveahuge,diverseclientelImeanwehaveyoungpeople
andoldpeople,wehaveagroupofoldpeoplewhomeeteverydayagroupof
oldguysthathavebeenfriendssincefirstgradeandtheymeeteverymorning.
Wealsohavecollegestudentsthatcomein.Uh,otherlocalbusinessownersor
freelancewriterswillmeetupstairs,wehaveauthorsandartists.Imeanjust
everybodythatyoucanthinkof,totallydiverse.ButbasedmostinOgden,trying
tobuildthebusinessinRiverdale.
1.Nonprofitsawareof:Um,NurturetheCreativeMindisahugeonethatwe
liketosupport,HabitatisforHumanityofcoursemymomjustbecamethe
executivedirectorfortheWeberDavisumchaptersothatsgreat,umSocial
JusticeCenterisagreatnonprofit..letsseewhataresomeothergood
onesJuniorLeagueofOgdenisasupernonprofitaswellandweget
involvedwiththem.
a.Howdidyoubecomeawareof?
2.Youthorgs?NurturetheCreativeMindobviously,mostofthosedothats
whatIlove.NurturetheCreativeMindisagreatartmomentforthekids,
especiallywhereOgdenhassuchabigartmovementrightnow.
3.HelpyouththroughCreativeMeans?NurturetheCreativeMindagain.
a.Howdidyouhearabout?IdontrememberifAmirandIwerefriends
witheachotherbeforeorafterhecreatedtheorganizationIdonteven
rememberhowwemet,butyouknowweknoweachotherandweve
alwaysbeenfriends.Wehavedoneafewprojectstogetherandputtheir
artupinourcoffeeshop.Um,theyvemettherebefore(25
th
streetshop)
anddonesomeprojects.
Infactwehaventreallyannouncedthisyet,butwechangelocalartists
everymonth,sotheartonourwallschangeseverymonth.Butassoonas
theyredone,weareonlygoingtohaveNurturetheCreativeMindartwork
displayedandhaveitbelikerotatingshows.
4.Donatetime/money/resources?&a.specifics?Wehavealotofpeoplewho
wegiveourspaceto,theyllcomemeetatthecoffeeshop.Occasionallywell
donatetolikesilentauctionsorwelldonatecoffeeforaneventthatanonprofit
isputtingon.Wealwaysofferourspaceifanyonewantstomeetthere,so
35
thatsbig.Wellreservespacesandmakesuretheyhaveenoughtables.Most
thetimeifanorganizationasksusforadonationwetrytohelpinanywaywe
can.ButIthinkthatNurturetheCreativeMindisthemostongoingone,theone
wedothemostwith.
5.SKIPPED
6.Localnonprofitsthatofferafterschoolprograms?HeardoftheBoysand
GirlsClub,butIveneverlookedintoexactlywhattheydo,andIknowweve
donatedstufftothemondifferentoccasions,butImnotexactlysurewhat
theyreaboutorrequirements.
7.Wouldyouoryourbusinessconsidersupportinganonprofitafterschool
programforyouth?Alreadydo,skippedasking.
a.Whatkindsofsupportwouldyoufeasiblygive?Soifanonprofit
cametomeandsaid,heywedliketodouseyourspacetodoworkshop
oractivity,thatwouldbegreat.Ithinkwearedefinitelylimitedonwhat
kindofactivitieswecandothere,butdefinitelywillingtohelpwherever
wecan.
b.Howoften?Justasoftenaswecould.Wedonthaveabudget.We
donthaveanymonetarydonations,justlikecoffeecouponsorgive
coffeetoanevent.
8.AnythinginReturn?Noreallynothing.Imeanthatswhywegiveoutour
coffeecouponsbecausethatsenoughadvertisingforus.Wedontneed,I
meanitsalwaysnicetobeonaflyerorsomethingforaneventbutwedont
needit.Ithinkwordofmouthisstrongandpeoplejustseeingyourpresence
thereisenough.
9.FamiliarwithNTCM?YES
a.Answerabovein#3
10.Age?26
11.Iam:Female

IthinkAmirdoesaprettygoodjobofadvertisingandreachingouttothe
communitysothatsurprisesmethatsomecompaniesdontknowaboutthem.

36