Kingfisher Airlines – Marketing Strategy

Kingfisher Airline
• The UB Group was the first to launch a nongovernment Commercial Air Service in 1990
• Value based carrier to have 'fly the good times' approach

• Kingfisher Airlines is a wholly owned subsidiary of United Breweries Holdings limited

More about Kingfisher
• Kingfisher Airlines, named after a beer launched in May 9,2005 from Mumbai to Bangalore • With models as flight attendants

The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all the guests.

• • • • • Safety Service Happiness Teamwork Accountability

• Funliners • King Club • Kingfisher Class

• The King Club offers you a bouquet of services & privileges, making your journey as comfortable as possible. • Each time you fly Kingfisher Airlines, you are awarded King Miles. • The King Club programme has 3 Royal tiers. First level is King Red tier King Silver tier - 30 King miles King Gold tier - 60 king miles

Kingfisher Class  
Kingfisher will be a high value passenger airline, which will provide quality customer service with features never previously seen in India, altogether known as KINGFISHER CLASS


Kingfisher Airlines will offer a single class experience on all its modern Airbus A320 aircraft. The aircraft aptly called "Funliners" will offer a host of firsts in the Indian skies. • It will be the first Airline to offer In-Flight-Entertainment with individual access to videos and music. • It will also be the first airline to have different designer interiors for each aircraft. • A Moving Map channel showing present position, airspeed, altitude and flight time remaining, again at Every Seat.

New Airline Of The Year 2005 - CAPA

New Facts
• • • • • Placed an order for five A-380 Kingfisher ties up with sales agents to tap foreigners Kingfisher, Air Arabia join hands in the air UB plans $200-m IPO for Kingfisher Airlines Kingfisher Airlines ties up with international perfume brands such as Pierre Cardin to provide a "first-of-itskind" offer to its air travellers • Kingfisher, GoAir and IndiGo Airlines considering forming an alliance

New offers
• Loyalty Program
Kingfisher Airlines will have a series of unique rewards for it loyal passengers. Check out this section in the coming months to find out more.

Kingfisher 2006 Calender