Kingfisher Airlines – Marketing Strategy

Kingfisher Airline
• The UB Group was the first to launch a nongovernment Commercial Air Service in 1990
• Value based carrier to have 'fly the good times' approach

• Kingfisher Airlines is a wholly owned subsidiary of United Breweries Holdings limited

More about Kingfisher
• Kingfisher Airlines, named after a beer launched in May 9,2005 from Mumbai to Bangalore • With models as flight attendants

Vision
The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all the guests.

Values
• • • • • Safety Service Happiness Teamwork Accountability

Products
• Funliners • King Club • Kingfisher Class

• The King Club offers you a bouquet of services & privileges, making your journey as comfortable as possible. • Each time you fly Kingfisher Airlines, you are awarded King Miles. • The King Club programme has 3 Royal tiers. First level is King Red tier King Silver tier - 30 King miles King Gold tier - 60 king miles

Kingfisher Class  
Kingfisher will be a high value passenger airline, which will provide quality customer service with features never previously seen in India, altogether known as KINGFISHER CLASS

FIRST ROW OR THE LAST ROW YOU AR

Funliners
Kingfisher Airlines will offer a single class experience on all its modern Airbus A320 aircraft. The aircraft aptly called "Funliners" will offer a host of firsts in the Indian skies. • It will be the first Airline to offer In-Flight-Entertainment with individual access to videos and music. • It will also be the first airline to have different designer interiors for each aircraft. • A Moving Map channel showing present position, airspeed, altitude and flight time remaining, again at Every Seat.

New Airline Of The Year 2005 - CAPA

New Facts
• • • • • Placed an order for five A-380 Kingfisher ties up with sales agents to tap foreigners Kingfisher, Air Arabia join hands in the air UB plans $200-m IPO for Kingfisher Airlines Kingfisher Airlines ties up with international perfume brands such as Pierre Cardin to provide a "first-of-itskind" offer to its air travellers • Kingfisher, GoAir and IndiGo Airlines considering forming an alliance

New offers
• Loyalty Program
Kingfisher Airlines will have a series of unique rewards for it loyal passengers. Check out this section in the coming months to find out more.

Kingfisher 2006 Calender