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Conformity

Factors affecting conformity


 Baron Conformity is high when information is scarce or poor.
et al
1996

Decreasing conformity- asch 1955, crutchfield 1955

• Small size group


• Writing down the answer
• By yourself
• support

Increasing Conformity

• Stang 1973- attractiveness


• Latane and L’herrou- cohesiveness
• Support
• Ambiguous situation
• Hard task
• Status
• Large group

Personality and Conformity

High levels of conformity (1955cruthfield)

• Low self-esteem
• Low intelligence
• High levels of anxiety
• High need for social approval
• Authoritarian persoanlity