Project Definition Form

Name of MT : Manish Kala Name of mentor: Aditya/Ritesh

Project Title: To study on Gaps &ways forward for life style concept
!ocation/store: Gur"aon
#tart $ate: %&june&'% (ompletion $ate: )*&july&'%
Project +ac,"round -isi.le "aps offerin" & retail inefficiencies
associated with lifestyle (oncept
Project +enefits To impro/e the offerin" & increase the
contri.ution of lifestyle concepts
Project 0.jecti/es To study & identify the "aps in offerin" of
lifestyle concept & su""est a chan"e in
offerin"/+rands/layouts etc with an
o.jecti/e to increase sales to ne1t le/el
Project $eli/era.les +rand positionin" & Gaps in offerin" 2
#u""estion on cate"ories/+rands to
optimi3e producti/ity/Returns on
in/estments 2 +rand ima"e .uildin"2
Promotional strate"ies to ma,e the concept
a destination
Mentor Aditya 4(M lifestyle concept5 /
Ritesh4+M5
Mana"ement Trainee Manish Kala