Role Of Media In World

Group Members:
Muhammad Farooq Zia
Muhammad Irfan Maqbool Bhutta
Ali Masood
Sidra Idrees
Humayun Rafiq Bhutta
Rana Muhammad Ammar
Ayesha Chishti
Muhammad Irfan Ahmad
Nida Anbreen
Muhammad Waseem



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Table Of Contents I
Introduction
Media
Types Of Media
Mass Media
Why is media fourth pillar of
state?
Purpose of Media
Role Of Media In Modern World
History Of Media In Pakistan
Media Power













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Table Of Contents II
Media In Pakistan
Importance Of Media In Pakistan
How Did TV Channels Emerged In Pakistan
Western Media And Need For Local Media
Miracles Of Electronic Media
Positive & Negative Effects Of Media
Challenges To Media
The Government Verses Media
Sensationalism In The Media
Causes Of Controlled Media
Suggestions
What Should Be The Role Of Media In Pakistan?
Conclusion
References

What Is Media?

Communication channels
through which news
entertainment, education,
data, or promotional
messages are disseminated
is known as media.
What Is Media?
Media includes every broadcasting and
narrowcasting medium such as
Newspaper
Magazines
Television
Radio
Billboards
Direct mail
Telephone
Fax and Internet





Media is a very powerful change agent. What we
see in the television largely influences our beliefs
and in turn, this also affects our behavior and
how we turn out as a person

Why is Media the fourth pillar of state?
Power to make the innocent guilty and to make
the guilty innocent.
Controls the minds of the masses.
Informative bridge between governing bodies and
general public.
Helps to form opinions and make judgments
regarding various issues.
Types of Media
1
Print media
lightweight, portable, disposable publications printed
on paper
2
Electronic media
media that use electronics or electromechanical
energy for audience
3
New age media
electronic communication that involves the use of
computer technology
EVOLUTION
OF MEDIA


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Pakistan television corporation
came into being under the
ministry of information headed by
Ubaid ur Rehman with NEC joint
venture collaboration
In
Ayub
khans
Era
On November 26,
1964 the first official
television station PTV
commenced
transmission
broadcasts from
LAHORE
In Ayub Khans Era
Television was brought under the
Islamalization campaign, Heavy
censorship was exercised on the
media to safeguard the glory of
Islam.
In Zia
ul
Haqs
Era
In Zia ul Haqs Era
Ban on daily musawaat which was
critical of martial law regime
In response to the ban on the daily
musawaat the Pakistan Federal
Union of Journalists protested and
launched a campaign of hunger
strike.
First Private Tv Channel
The first semi government TV
network of by the name of
"Peoples Television Network
(PTN) later named as STN

In 1990 STN started first ever
private TV channel of Pakistan,
Network Television Marketing
(NTM)

In Pervaiz Musharrafs Era
PEMRA is a Country Guide to regulate
the establishment and operation of all
broadcast stations in the country
According to the Pakistan electronic
media regulatory authority the number
of private television channels just
three state-run channels in 2000, to
approx. 89 in 2012,

Purpose Of
Media


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Entertain
Advertis
e
Inform
There are three literal purposes of
Media
Purpose of Media
Inform:
Public does receives a clearer picture of
what is happening in the world
People wants to know the details whether
its an;
Upcoming election
City council action
A war on the other side of the town
A house that burns down across town

Purpose of Media

Entertainment:
Sports and entertainment are huge aspects of the media
package

Purpose of Media
Advertisement:
Media has the convincing power

They can convince you to buy;
1. Products & services
2. Ideologies (political advertisement)

ROLE OF
MEDIA


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All Relevant Information About Occurrences In
The Country And The World
The Great Advantage Of Media Is Spreading
Of News, Knowledge And Information Through
The Length And Breadth Of The World
Remotest Of Villages Of The World Get At
Least One Daily Newspaper In Their Local
Language
Important Tool Of Information And Opinion
Making


Negative
Impact Of
Media


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Due to Media, people in foreign countries are constrained to think that
Pakistan is full of ill-cultured and fraudulent people.

Responsibility of Media should be to broadcast the right news without
crushing the image of the nation.


Destructive Media; Sensationalism
Breaking news of News
channels is incomplete
without sensations
The already frightened
nation of the country gets
even more frightened when
bomb blasts are
sensationalized by showing
dead bodies of people and
the dramatic background
music


Media is nowadays going
against the Islamic
teachings.

Open Issues are being
discussed which should
not be openly discussed

Media is spreading
vulgarity



Destructive Media; Religious Impression
Exaggeration means describing of
something and making it more than it
really is

Overwhelming negative exaggeration

Glamorizes issues

Flashing news headlines with elements
of negative exaggeration

Big deal made out of small issues

Sikandar Case as an example


Destructive Media; Exaggeration

Destructive Media; Competition For Rating
Television channels are engaged in a
race for ratings
Multiply wordings over issues and
crises.
Media these days has become a
commercialized sector eyeing the
news which are hot and good at
selling
No interest in the betterment of the
country.
Sole aim of TV channels is to
maximize profits by any means.

Destructive Media; Westernization
European and American
culture is slowly engulfing our
society.
Extensive promotion of
western product brands
Effect on local values and
trends
Language changes
Change in meal preferences

Destructive Media; Effect on Minds Of
Children
Media has harmfully
affected the minds of
children
Children are exposed to
things that they should not
necessarily be exposed to
yet
Media sell their own value
system to the kids through
actors, cartoon characters,
and even musicians who
are puppets in the media's
propaganda

Influence Of Powerful Group
Media under the influence of those
who want to show a one sided
picture
Malik Riaz conspiracy

Positive
Effects Of
Media


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Role Of Media In Promoting The Democratic
Traditions
Media is essential to the
health of democracy for
two reasons
Enables the citizens to
make decisions about
electoral choices
It performs a checking
function


At the time of elections media
openly and in a focused way
supported democracy
News channels played an
important role in increasing
voter turnout e.g. GEO news,
ARY
The voter turnout has almost
doubled in the latest elections.

Role Of Media In Promoting The Democratic
Traditions

Coverage Of Natural Disaster
Flood
Earth Quake

Medias Role In Social Accountability
The ability of the
citizens, civil society to
scrutinize public
institutions and
governments and to
hold them to account
Media is developing
social consciousness
and actions that are
essential to develop
and promote social
accountability.

Social media serve as a communications platform by
spreading information about protest campaigns and other
social movements.
Benazir Bhuttos
Assassination

Shahzeb Khan Case
Social Media
In March 2007
President Pervez
Musharaf suspended
Iftikhar Muhammad
Chaudhry.
Formation of Adliya Bachao
Tehreek
Suspension of CJ again
along with 60 judges
Resignation of Pervez
Musharraf
Lawyers movement & Ban
on Geo news

Role Of Media In Freeing The Judiciary

Medias Role In Exposing Corruption
Implication of
Investigative Journalism
Watchdog function of
media by exposing social
injustice
Several major corruption
cases and scams are
disclosed by journalists.
Notable among them are

Disclosing of several major corruption
cases and scams:
The Pakistan Steel Mills Rs.26 billion
scam;
corruption in Pakistans International
Airlines that caused losses of $500
million
Hajj corruption case
Corruption in rental power projects

Conclusion
It has revealed the facts to the people about crimes and
social issues and also informed the people about the
issues outside their country and most importantly, media
has shown the behavior of other countries to the Pakistan
Besides spreading exaggeration, Pakistani media should
resolve the matters with positive attitude. Media is
supposed to be responsible for the present society, trends,
norms, values and so on.. Media reflects the society and it
is the responsibility of media to expose the country to the
whole world. Its the requirement of time that our media
should work for the positive and real soft image of
Pakistan. Media should not use negative tools to increase
their viewership. There are times when they should put
their personal interests at the back of their mind and show
or write things that could be beneficial for the country and
please stop this race of breaking first news just be original.