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There are more than 125 million investors in that corporation. (2) The value of ownership in
the United States today. Most of them are the business is totally dependant on the sales
losers. Not only do they loose their money, and earnings of the business; the value of
they loose their self-confidence, their security, shares in the stock market has only a
and the chance they had at one time to use theoretical connection with the sales and
their money to make a killing in the market. earnings of the company’s stock. Because
Yet the fact is that to get the money needed good earnings can reinforce an investment in
to invest in the market, most of these a business, the assumption is often made that
investors had to be fairly successful in their earnings of a corporation listed on the NYSE
chosen professions. Many of them had tell the whole story about the conditions under
demonstrated an ability to think clearly, to which an investment can safely be made in a
make plans for the future, and to carry them corporation’s stock. To think this way is a very
out. Why then, using the same intelligence do large mistake, though it is a common one.
they go so very wrong when they try to make
money in the stock market? Investors confuse words with conditions, not
realizing that only identical initial conditions
The majority of investors do research the can lead to identical results. The critical point
stocks that they are considering purchasing in here is that words that are perfectly
order to acquire the information that they think satisfactory for use in one environment may
they need to make an intelligent investment carry implications that are factually wrong in
decision. Unfortunately, although the another. For example, the usage of such
information they researched might be useful words as “good earnings” with the
in the business world, it will be of little or no assumption implied that they are an aspect of
use in the stock market. The acquired rising stock prices, tends to warp judgment.
information lacks predictability. However Consequently, it is impossible for most
smart the individual may be, if he or she investors to identify a contradiction between
attaches predictive potentials to the “right” thinking and “their” thinking when they
information that has no predictability, he is buy stock. Because they equate words with
using the wrong set of data to forecast market conditions, investors come to be ruled by
events and is bound to foul himself up. words.