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Networks Background Profile

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Georgina Dawson
Sex: Female
Relationship Status: Married to my job
Looking For: Dream job
Hometown: Auckland, New Zealand
Current City: Auckland, New Zealand
Georgina plans to apply for a NEW POSITION
Contact Info
Address: 16 Tiri Road
Auckland 0620
Phone Number: (021) 0827 1100
Areas of Expertise Google Adwords / Analytics
Facebook Analytics
University of Otago, Department of
Statistics - Excel Competency Course
Creative Suit - Illustrator, Indesign, Photoshop
Microsoft Office - Word, Excel, Powerpoint
Typing - 45 WPM
Computer Operating Systems - Mac + PC
HTML - Basic Level Competency
Awards, Leadership & Community Involvement
Digital Project Management Training
Valentina Borbone via Clemenger Group
University of Otago
Toastmaster of the Scafies Speechcraft Club
Scarfies Speech Craft Toastmasters Club, Otago
Recipient of Toastmaster of the year Award
Audacious Student Entrepreneurial Program
Audacious Business Challenge Participant
Outward Bound Trust New Zealand
Outward Bound Mind, Body, Soul Leadership Course
(Duration - 3 weeks)
St Cuthberts College Mentorship Program
Peer Support Leader
St Cuthberts College (STCC) Prefect House
Deputy House Captain (house prefect)
Duke of Edinburgh Award Scheme
Recipient of Duke of Edinburgh Bronze Award and
Duke of Edinburgh Silver Award
Young Enterprise Scheme (YES), New Zealand
YES Participant and winner of Auckland Central - Company of
the year Award
New Zealand Herald
Recipient of $250 College Herald - National young writers
Award, New Zealand
STCC Academic Certificates
3x recipient of the SCOSCAR Award of recognition
Outdoor Pursuits Center, NZ
Sir Edmund Hilary, Outdoor Pursuits Program

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Education Info
ESADE School of Business, Ramon Llull
Barcelona, SPAIN 2011
Recipient of $1500 University of
Otago Student Exchange
Programme Scholarship
University of Otago:
Otago, NEW ZEALAND 2007-2010
Bachelor of Applied Science
Major: Design for Technology
(Industrial Design)
Bachelor of Commerce
Major: Marketing
Minor: Finance
University of Auckland:
Auckland, NEW ZEALAND 2006
Bachelor of Engineering
(first year completion before transferring)
St Cuthberts College (STCC):
Auckland, NEW ZEALAND 2005
NCEA Level 1 (O-level Equivalent)
NCEA Level 2 +
NCEA Level 3 (A-level Equivalent)
NCEA Level 3 Examination Entry:
Design, English, Mathematics with
Calculus, Physics Scholarship,
Recipient of:
Deans Honours Award 2005
Cultural Honours Award 2005
Friends in other networks
TouchCast Ltd,
Auckland Newton, NZ
Lumley General Insurance,
Auckland CBD, NZ
Ebuzzing Ltd,
London Oxford Circus, UK
The Fine Wine Delivery Company,
Auckland CBD, NZ
Product Placement Promotions,
Auckland Ponsonby, NZ
Professional Experience
Networks Background Profile
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Professional Experience
Ebuzzing Ltd, London, UK June-Oct 2011-2012
Online campaign strategist
Strategy management and seeding of video marketing campaigns within online communities
Managed campaigns for key clients such as: Red Bull, European Union, Samsung, Sony, O2, BT,
Toyota, Audi, Acer, Jeep, and Master Card
Liase with key stakeholders to communicate key performance indicators and manage the
delivery, performance metrics, repor ting and post-analysis of campaigns
Development of relationships with online communities, and distribution par tners
Recruitment included email marketing and script writing
International media buying and planning on a campaign-by-campaign basis
Responsible for seeding all branded content online, in brand safe environments, to create
highly engaging and meaningful brand experiences
Responsible for monitoring and repor ting on all channel communication for each campaign
Developed and successfully executed delivery methodologies, including mapping and
understanding the movement and behaviours of online communities
Responsible for understanding the contextual relationship between content and distribution
online, and how online social communities receive and engage with online branded content
Responsible for liaising with international Ebuzzing offices and international campaign
Responsible for solving all campaign implementation issues, including basic HTML editing
Involved with business product development solutions for the long-term benefit of the
Responsible for suppor ting the sales function within Ebuzzing UK, providing case-studies and
key metrics for prospective clients
Built and nur tured key
relationships with third par ty
Designed a solution to company
issue with delivery developed and
rolled-out internationally
Offered two promotions and one
salary increase during 16 months of
The Fine Wine
Delivery Company
Auckland, NZ
Nov-Jan 2010-2011
Nov-Jan 2009-2010
Product Placement
Promotions, Auckland, NZ
Nov-Feb 2008-2009
Degree Restaurant
Auckland Viaduct, NZ
Dec-Feb 2007-2008
Andrea Moore
Auckland, NZ
Weekend 2005-2006
Child Care, Auckland, NZ
Nov-Feb 2007-2008
Lumley General Insurance, Auckland NZ Nov-June 2012-2013
Operations assistant, Ear thquake Team
Revising client cases and extracting relevant information for the use of EQC and other
par ties involved, so that claims can be processed or closed
Categorising claims based on information given in their case history and performing a variety
of data functions with relation to claims information
Identifying and correcting errors in system information
Required careful attention to detail, a comprehensive understanding of Excel and quick
familiarity with a number of data programs and systems
Ebuzzing Limited Company Profile

Ebuzzing is the leading global platform for Social Video Adver tising
A network of social publishers that includes influential blogs, social networks,
social games, Facebook and mobile applications. Through their social video offering Ebuzzing
have produced campaigns for many of the worlds leading brands. Based in the UK, Spain,
France, Germany, Switzerland, Luxembourg, Italy, Morocco and USA. Ebuzzing has developed
the most comprehensive social media and general media database in existence, which crawls
and analyses over two million data points globally each day.
TouchCast Ltd, Auckland NZ Aug-Present 2013-2014
Digital Project Manager - Telecom New Zealand Account
Responsible for managing and leading client projects that include driving project strategy,
scoping projects from briefing and managing the deliverable to ensure a seamless delivery
and launch
Lead coordinater for all business-as-usual workflow online, for a key account. Effective
management required a wide spread knowledge and understanding of the clients online KPIs
Involved in educating key stakeholders on best online practices and recommending strategies
to grow online sales
Responsible for the management and coordination of a project team and seeing each brief
through planning, architecture, visual design, content creation, and the development
processes for website redesign and mobile responsive solutions
Required to have an in-depth understanding of online user experience and to use this to
create solutions that would achieve client KPIs, namely sales and acquisition
Ability to think creatively and influence key stakeholders and decision makers
Effectively managing project budgets, timings and profitability
Offered a promotion and salary
increase during first 7 months of
Built and nur tured key
relationships with key account
Originally signed on for a four
week contract to cover an existing
staff members leave. This contract
was later extended, even after the
return of the staff member