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Mohan Kumar Anand

Media Sales Professional
Media Sales
Online & Offline since 1995
Expertise in Online/Digital, Print & Electronic Media since1995
Web18 Software Services Ltd.
Contact: +91.9811294635, +91.9899322522 Account Director - Web18 Focus
Period of Association: Since Jan 2009

Job Brief
Qualifications Heading Web18 Focus team in Northern India
for Web18 portals (,, etc.)
Professional :
. PGDBM (=MBA) in Marketing from IMSPR, New Delhi
Times Business Solutions Limited
. Certificate in E-Commerce & Web Designing from Informatics, New Delhi Head - Ad Sales
. PGDBA (One Year Post Graduate Diploma) from Pondicherry University (Functional designation: Chief Manager – Ad Sales)
Academic: Bachelor of Science from Delhi University in 1995
Period of Association:19 months

Job Brief
Job Profile: Head Online Ad Sales, Marketing & Alliances
! Growing the online advertising and alliances business independently.
! Able to think out of the box to create new avenues of revenue for
the company. Zee News Limited
Senior Manager - Interactive Business (Web & Mobile)
! Responsible for creating long term relationship with brands, carve out
annual deals. Period of Association: 16 months
! Interacting with Media Agencies, Brand and build relationship with Job Brief
them, get new online campaigns Head Online Business, Sales, Marketing & Alliances
! Responsible from the sales process to the campaign fulfillment and for,,

client follow-up and review with support from appropriate resources.
! Competitive Intelligence and Market Analysis for the upcoming Malayala Manorama Co. Ltd. & MMTV Ltd.
Manager – Marketing
campaigns of my clients, preparing the customized media plans for
(Functional Designation: Group Head - North for MMTV)
the clients.
Period of Association: 62 months
! Experience in the Online Advertising market, sound knowledge on
methodologies like CPM, CPC and CPA to maximize advertisements Job Brief:
revenue. Malayala Manorama: Space Selling / Ad Sales (Print+Online)
for Malayala Manorama Daily, Manorama Vision & Manorama Online
! Ability to innovate and create content which can be monetized. MMTV: Ad Sales / Time Selling for Manorama News Channel
! Have existing advertiser & agency relationships.
! Ability to achieve monthly targets on time and is capable of handling
Indusind Media & Communications Ltd. (Hinduja's Group)
of revenue pressure.
Asst. Manager – Marketing
! Building business by identifying and selling prospects and maintaining
Period of Association: 30 months
relationships with clients.
! Strong work history. Job Brief
Time / Ad sales for INTIME News, IN TV Delhi & IN Mumbai
! Entrepreneurial drive with strong understanding of business
! Good communication & presentation skills. The Indian Express Newspapers (Bby) Ltd.
! Basic Coral Draw & Adobe Photoshop skills Executive – Space Marketing
! Highly motivated, mature, well organized, positive attitude, creative, Period of Association: 35 months since September' 1995
and able to work independently as well as in a team environment.
Job Brief:
Space Selling for Express Group of Publications

Workshops Attended
‘EFFECTIVE COMMUNICATION SKILLS' conducted by Dr. Sumiti Narayan Personal Info
. Address: Anand's, C-14/2, Street No. 8,
'MEDIA MARKETING & MANAGEMENT' – MICA New Gobind Pura, Krishna Nagar, Delhi 51
'EXCELLENCE THROUGH NLP – Dr. Ranganathan Date of Birth: 17th Dec 1974
'NEGOTIATION SKILLS FOR SALES EXCELLENCE ' by Mr.Bharat Raj, Marital Status: Married
Mercuri Goldmann Linguistic Acquisition: English, Hindi & Punjabi