TOYOTA HYBRID

Amanda Moa
Chia Yune Yuen
Ling Xi Gene
Daniel Abu Hassan
TOYOTA
Motor corporation

Largest automobile manufacturer worldwide
1937 -founded by Kiichiro Toyoda
Toyota Motor Corporation group companies
are Toyota (including the Scion brand), Lexus,
Daihatsu, and Hino Motors



TOYOTA HYBRID

PRIUS

Latin word for BEFORE is PRIUS
launched before environmental awareness
was mainstream
first mass-produced hybrid vehicle
Best selling hybrid vehicle in the world






First generation (XW10; 19972003)
1997 - went on sale in Japan
199798 Car of the Year Japan
2000 - introduced worldwide
123,000 units sold



Second generation (XW20; 20032009)
classified as a SULEV (Super Ultra Low Emissions
Vehicle)
certified as "Advanced Technology Partial Zero
Emission Vehicle" (AT-PZEV).
2004 Motor Trend Car of the Year
2004 North American Car of the Year award
2005 European Car of the Year
1,192,000 units sold




Third generation (XW30; 2009present)
Sold at lower price to compete with cheaper
Hybrids
Power output increased
1,688,000 units sold
2009 , car of the year in JAPAN
2009 , TOP GEAR city car of the year




STRATEGIC ANALYSIS
MISSION

VISION



SWOT
ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITY
THREATS
STRENGTH
Environment conscious and carbon emission
Elegant interiors and revolutionarily designed
exteriors
Fuel efficiency
Three modes available for driving:
- fuel efficiency
- low exhaust emissions
- smooth performance
Nearly 3 million sales in 70 countries
Good branding and advertising

WEAKNESS
Slightly High price as compared to petrol
variants
High maintenance cost being hybrid models


OPPORTUNITY
First movers advantage in hybrid segment
Acquiring collaborations with automobile
business entities
Augment distribution and servicing network


THREAT
Higher maintenance costs defer the customer
Competition offering features at lower price
New entrants in the same segment with better
features and lower price