Marcela L.

9412 Windy Knoll 214-348-2849
Dallas, Texas 75243
A creative management professional in all aspects of directing and developing senior housing
communities. As Director, experienced in maintaining high occupancy as well as high customer satisfaction,
regulatory compliance and sound finances.
Experienced in building lasting relationships resulting in repeat families/customers, tenured staff
and a positive community presence, utilizing expertise and capabilities in:

•Creative Innovation *Community Presence/Involvement
•Strategic Planning *Systems Development
•Communication Skills *P and L Responsibilities
•Leadership *Regulatory Relationships
•Staff Retention/Development *Community Goodwill
•Customer Relations *Project Management
*Built a tenured team, developed operational systems for a new assisted living community over the past
12 years.
*Maintained 95% occupancy or better with repeat families and referrals due to community reputation.
*Utilized concept of universal workers to decrease labor costs and increase staffing flexibility.
*Maintained low staff turnover as a result of effective recruitment, training and motivation.
*Assisted families with programming and counseling for residents with aging and dementia care issues.
*Improved marketing systems and processes resulting in high community visibility and recognition.
*Opened a new ALF from construction to fill up.
Signature Senior Living 4/2013-9-2013
Summer Ridge Assisted Living and Retirement 2/2000-5/2012
Marriott Brighton Gardens 12/1994-4/1997
Ph.D. at UNT Adult Ed/HR Management
MA at UNT Gerontology/HR Management
BA at UT Psychology/Foreign Languages
Committee for Senior Affairs in Dallas
Executives in Action Member
Licensed Nursing Facility Administrator
Certified Assisted Living Manager
Bilingual (Spanish)
Family Advisor/Consultant for senior living choices/aging issues
Member of Marketing Plus East/West
Professor at UNT for graduate students in gerontology and long term care as well as supervising nationwide
internships while maintaining full-time management positions. 1995-2004

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