COMMUNICATING & CONNECTING

ACROSS GENERATIONS
Third Annual PRSA Detroit Ofeld Dukes Diversity Summit
KEYNOTE
Boomer’s Perspective on Multicultural
Brand Messaging and Media Content
Dr. Rochelle Ford, Professor & Chair, PR Department,
S.I. Newhouse School of Public Communications,
Syracuse University (former Ofeld Dukes mentee)
• Efectively reach baby boomers in your campaign
• How ageism, diversity and inclusion afect the workforce
SESSIONS
1) Managing Across Generations in the Workplace
Leah Reynolds, Principal, Employee Engagement, Buck Consultants
• Gain efciency, collegiality and project success with multi-generational teams
2) Your Next Customer, Colleague or CEO
Erika Lewis, Scratch MTV and General Motors
• Millennials in the marketplace and the workplace.
3) Featured Case Study: Harnessing the Power of Social Media to Develop
Employee Ambassadors
Rebecca Kaufman, Analyst, MasterCard
• Social media education and reverse mentoring
LUNCHTIME MEDIA PANEL
Learn tips for reaching cross-generational audiences from our Media Panel
• Shanel Jadan, President, MEA TV & Radio
• Erin Rose, Blogger, Positive Detroit
• Jerome Vaughn, News Director & WDET Host, All Tings Considered
SPECIAL BONUS SESSION
Speed Networking Event (1:30pm to 2:30pm)
Limited number of seats for PR students and PR pros. Rounds of 10-minute,
one-on-one sessions.
• PR Students: Ask PR professionals the questions you have always wanted to ask!
• PR Pros: Connect with some of the best and the brightest future PR experts!
Dr. Rochelle Ford
ORGANIZATIONAL DEMOGRAPHICS IN THE PR ENVIRONMENT
PRESENTED BY :
PRSA Detroit, General Motors and
the Wayne State Department of Communication
Thursday, October 23, 2014
8:00 a.m. – 1:30 p.m.
McGregor Memorial Conference Center
Wayne State University
495 Ferry Mall, Detroit
Register Today!
$35 for PRSA Detroit members
$50 for nonmembers
(includes breakfast and lunch)
Register by October 9 at
www.prsadetroit.org/event/save-
the-date-ofeld-dukes-diversity-summit/

Related Interests