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Is communication through

visual aid and is described as
the conveyance of ideas and
information in forms that can
be read or looked upon.
VISUAL COMMUNICATION
It includes: signs, typography ,
drawing, graphic, design,
Illustration, Industrial
Design, Advertising,
Animation color and electronic
resources.
The Eye of Horus: The term “visual
presentation” is used to refer to the
actual presentation of information through
a visible medium such as next or images.

Visual communication takes place through pictures, graphs
and charts, as well as through signs, signals and symbols. It
may be used either independently or as an adjunct to the
other methods of communication.
Image analysis:
images can be analysed through many perspectives, for example
these six major perspectives presented by Paul Martin Lester.
PERSONAL PERSPECTIVE

Maps
Tables
Photographs
Drawings or diagrams
VISUAL AIDS MEDIA:








simple to advanced
Chalkboard or whiteboard
Historical perspective
Technical perspective
Ethical Perspective
Cultural perspective
Critical Perspective
Visual aids are often
used to help
audiences of
informative and
persuasive speeches
understand the topic
being presented
Types of visual aids (objects)
Models
Graphs
Poster board
Handouts
Video excerpts
Projection equipment
Computer-assisted presentations