MEDIA TRAINING

Dates: Thurs 4
th
September; Fri 19
th
Sept; Fri 10
th

October; Fri 24
th
November.
Times: Registration 09:30. Course starts 10:00. Ends 16:30.
Lunch and refreshments provided.
Aim: To offer delegates a practical guide to:
1. Making the best use of social media and boost
your online presence and marketing;
2. Understanding the media, crafting a story, selling
the story (including press release-writing);
3. Interview techniques.
Who should attend? Those who want to improve the positive public profile of your
organisation and key officers, enhancing key messages and impressing stakeholders
(including funders).
Content: This training will cover -
 Social media as a campaigning tool and keeping up-to-date
 Monetising your web presence
 Communications strategies
 Marketing and brand identity
 Press release writing, understanding journalists and the media
 Preparing for interviews & interview techniques
 Pitfalls to avoid
Outcomes: By the end of the session participants will leave with –
 An understanding of how to turn communications strategies into tangible
media coverage
 Know how about how the social media & web presence can assist / underpin
good news stories, and galvanise / mobilise supporters
 Ideas for good ‘angles’ for positive stories and knowledge of how to tailor
them to media outlets to maximise your chances of real positive coverage
 An understanding of how utilising your own and external media can assist
fundraising and income generation
 Practice interview techniques and receive constructive feedback
 Understand the structure of press releases and how to make good stories
more attractive to journalists
Methodology: The session will offer a blend of individual reflection; group exercises;
creative and engaging computer-based exercises; presentation; role-plays.
Fees: Charities 0-9 employees £60, Charities 10-19 employees £180, Charities 20+
employees £219, SMEs & CICs £219, Companies £349, V4CE members £50. All prices
excl. VAT.

To book your place please on 4th September please visit: http://v4ce-
media-4sept.eventbrite.co.uk
To book your place please on 10th October please visit: http://v4ce-media-
10oct.eventbrite.co.uk
To book your place please on 10th November please visit: https://v4ce-media-
10nov.eventbrite.co.uk
For more information contact: Lester Holloway on lester@voice4change-
england.co.uk or call (020) 7697 4246