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PENRITH PROGRESSION

IDEAS AND
OPPORTUNITIES
WORKSHOP
INFORMATION PACKAGE
penrithprogression.com.au
This information pack is provided to participants
attending the upcoming Penrith Progression Ideas
and Opportunities Workshop on Friday 8 May 2014
at the Penrith City Council Civic Centre.
The Ideas and Opportunities Workshop will provide
an overview of the economic drivers, potential areas
of comparative advantage and future investment in
the City. It will focus on likely projects and initiatives
in the identifed sectors.
This information pack includes an agenda for the
day, context around the preliminary economic data
and research fndings as well as other information to
assist you with getting the most out of the morning.
PENRITH PROGRESSION IDEAS AND OPPORTUNITIES WORKSHOP - INFORMATION PACKAGE 3
8 AUGUST 2014 • 9AM – 1PM
NEPEAN ROOM, LEVEL 2 PENRITH CIVIC CENTRE, 601 HIGH ST, PENRITH
8:45 – 9:00am Arrive, tea and coffee is served
9:00 – 9:15am Welcome, workshop objectives and context
9:15 – 9:35am Economics presentation
Overview of key fndings from the preliminary economics analysis and sectors for Penrith
to encourage growth and renewal
9:35 – 11:05am Projects and initiatives responding to economic opportunities
Which projects and initiatives will stimulate growth and renewal?
11:05 -11:20am Morning Tea
11:20 – 12:30pm Timing and value of projects and initiatives across all sectors
Prioritise projects and initiatives - timing and value
12:30 – 12:50pm Future perspective
Future context and outcomes of the day
12:50 – 1:00pm Conclusion
Next steps in the Penrith Progression process
IDEAS AND OPPORTUNITIES WORKSHOP
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PENRITH PROGRESSION IDEAS AND OPPORTUNITIES WORKSHOP - INFORMATION PACKAGE 5
This is an overview of the key sectors and
sub-sectors that are potential areas of comparative
advantage and future investment in Penrith.
Penrith City’s Gross Regional Product (GRP) is
estimated at $7.24 billion, which represents 1.6%
of the state’s Gross State Product (GSP). Penrith has
a current population of 190,500 people with
97,000 employed residents, 71,000 local jobs and
12,380 businesses.
TABLE 1
PENRITH TOMORROW: ECONOMIC
DRIVERS FOR THE FUTURE
ECONOMIC REALITIES AND GROWTH SECTORS FOR PENRITH
EMPLOYMENT BY INDUSTRY
An analysis of the jobs held by the workforce in
Penrith City in 2012/13 shows the three largest
industries were:

Health care and social assistance (9,628 people or
13.6% in comparison to 11.9% in NSW)

Retail trade (9,228 people or 13.0% in comparison
to 10.3% in NSW)

Manufacturing (7,447 people or 10.5% in
comparison to 8% in NSW)
In combination these three industries accounted
for 26,303 people in total or 37.0% of the workforce.
In addition a larger percentage of persons are
employed in education and training (10.4%
compared to 7.5% in NSW).
Table 1 shows employment by industry in Penrith
against the NSW average.
GROWTH AND OPPORTUNITY SECTORS IN
PENRITH
Table 2 below shows the job growth in the Penrith
economy compared with NSW. The heavy dark
line represents the competitive point. Any sector
where Penrith goes past the line =1 indicates Penrith
attracts more employees and businesses than the
state average in that sector and is more likely to
create a competitive advantage in that sector.
TABLE 2
Penrith has a relative strength in:

Manufacturing (1.39)

Education and Training (1.35)

Electricity, Gas, Water, Waste (1.26)

Retail (1.25)

Health Care and Social Assistance (1.19)

Accommodation and Food Service (1.05)
Penrith is relatively close to the average in:

Transport, Postal and Warehousing (0.99)

Rental, Hiring and Real Estate (0.99)

Arts and recreation services (0.91)

Wholesale Trade (0.90)

Construction (0.89)
Penrith does not have a comparative advantage in:

Administrative and support services (0.68)

Professional, scientifc and technical services (0.44)

Agriculture (0.36) and Information media and
telecommunications (0.33)

Mining (0.31) and Financial and Insurance
services (0.31)
PENRITH PROGRESSION IDEAS AND OPPORTUNITIES WORKSHOP - INFORMATION PACKAGE 7
CUSTOMISED ENGINEERING
Penrith’s manufacturing base is composed of
several felds that in combination can play a role in
the move to new sustainable or bespoke designed
products. The sub-sectors include:
Polymers
Metal
Advanced Engineering Systems
Architecture and Interior Design
Furniture Making
Food Engineering
Medical and Veterinary Pharmaceutical
HEALTH AND LIFESTYLE HEALTH
Longevity and demographic shifts along with
changes in how, where and what people expect
in their health (from their own behaviour as well as
their community) are driving a new industry based
on preventive health systems.
The sub-sectors include:
Women and Children Health Services
Cardiac and Urology Services
Cosmetic Surgery
Medical / Surgery Tourism
Medihotel
Geriatric Care
Day Hospital Surgery
Physiotherapy
Allied Health, Non- traditional Lifestyle Education
Food and Nutrition Programs
CREATIVE DIGITAL MEDIA
Penrith and the Blue Mountains offer great potential
in the creative digital media sector. The University of
Western Sydney has an internationally recognised
graphics program together with a TV station and
other digital capacities to support this direction. Artists
in the Blue Mountains have worldwide recognition.
The sub-sectors include:
Design Arts
Electronic Storage
Telecommunication Services
Creative Arts and Graphics
Libraries and Archives
ADVANCED LOGISTICS
Advanced logistics goes beyond the movement of
goods and warehousing to the demands created
for international freight handling that is already
emerging in the Penrith area with the M7 and will
be enhanced with a new airport at Badgery’s Creek.
The sub-sectors include:
Freight Forwarding
Transportation Support Services
Courier Services
Airport Engineering and Maintenance Services
Off Airport Passenger Services
Advanced Warehousing
GLOBAL ADVANCED EDUCATION
Penrith’s University of Western Sydney campus
provides good opportunities to further develop
high quality education courses for national and
international students in the felds listed below.
Digital Based Education
International Service Education
Environmental Education
Multi-lingual Education
Special Education
US or UK Education Centre
THE NEW COMPETITIVE SECTORS - DRIVERS FOR THE PENRITH ECONOMY
These are the new emerging sectors, the new competitive sectors - Drivers for the Penrith Economy. The
methodology and economic analysis undertaken to identify potential economic drivers will be presented at
the workshop. This will continue to be refned through further analysis, in the workshop and with discussions
with the relevant sectors.
SUPPORT ECONOMIC IMPACTS AND INTER-RELATED
SECTORAL GROWTH
Penrith’s economic drivers will infuence other sectors. Our modelling is still in progress in this area, but
we estimate 2-5 new jobs along with every primary job. Additional jobs in these sectors will require legal,
accounting and related services. A diversity of housing will be needed to service the workforce.
Note: Housing and retail are not usually economic drivers in themselves as people, workers, businesses do not locate in Penrith for those sectors. Growth
in housing and retail usually derive from growth in other sectors. Nevertheless, housing and retail are key in a successful economic development strategy
and relevant policy directions and actions will support the Penrith economic development strategy.
TABLE 3
PENRITH PROGRESSION IDEAS AND OPPORTUNITIES WORKSHOP - INFORMATION PACKAGE 9
APPENDIX
MAPS

Source: Transport for NSW
Every care has been taken to ensure the information
contained on this map is correct, however Council
accepts no liability for error or misinterpretation of the
information shown on this map.
LAND OWNERSHIP - PENRITH PROGRESSION
Date: 29/7/2014
File: K:\Projects\City Strategy\Penrith Progession\Workspaces\landownership.wor
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