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Franklin and Moore Sample Marketing Plan

Franklin and Moore Sample Marketing Plan

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Published by Palo Alto Software

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Published by: Palo Alto Software on Mar 25, 2008
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11/16/2011

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Our website is already up and running. We need to have:

1. A client-only secure area where clients can access relevant information to their account
2.We need to be able to send regular newsletters to clients and prospective clients
3.We need to have fresh updated content relevant to our industry
4.We need to revamp our "About the Company" section of our website.

Franklin & Moore

Page 19

M

arketing Plan Pro Sam

ple

Academic Version

Table: Pay-per-click ROAS

Pay-Per-Click
ROAS

Network

Monthly

Cost Clicks

Leads
Generated Orders

Monthly
Revenue ROAS Cost-per-

click Cost-per-
lead

Google

$500

50

2

1

$2,000 400%

$10.00 $250.00

Yahoo!

$250

20

1

1

$1,000 400%

$12.50 $250.00

Other

$0

0

0

0

$0

0%

$0.00

$0.00

Total

750

70

3

2

3000 267%

$7.50 $166.67

Table: Website Milestones

Milestones

Web Development

Start Date

End Date

Budget Manager Department

Secure Client Log-in

1/1/2003

3/15/2003

$10,000

Chris

Web

Updated Content

1/1/2003 12/15/2003

$10,000

Chris

Web

Newsletter Capability

1/1/2003

1/15/2003

$4,000

Chris

Web

Total Web Development Budget

$24,000

4.5 Service

Our business and individual clients judge our competence based on how we treat them. This is
their primary - and in many cases their only - measurement of our capabilities. We must
ensure that each of our clients will answer positively to these questions:

•Do they act in a professional manner?
•Do they know who I am?
•Do they remember my name?
•Are they genuinely concerned about my best interest?
•Will they defend their advice and council if needed?

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