BRANDING VODAFONE (PREPAID CONNECTION)  

Strategies USED IN BRANDING VODAFONE

Segmentation
Demographic  Age group: 20 – 35  Occupation: students and working class  Psychographic Customers preferring: Better network  Greater talktime value  Seasonal offers Target market (target customers)  For students( college goers)  For working class  Positioning: “ Try Vodafone and experience the fun….cheaper price, better performance, reliable, better network all the time”

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Offerings:

Short Message service Voicemail service Miss call alert service GPRS facilities Toll free 24 hours customer care service. Minimised STD/ISD call rates Full talktime for special Topup recharge Reduced call rates during Happy hours
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INCREASING MARKET SHARE(Marketing Mix)

PRODUCT :(Special offerings)

Credit recharge option uptoRs 30: Free GPRS facility for happy hours. *conditions apply. Conditions: downloading charges 50 paisa/ 10 kb download. Net surfing Free. Minimum roaming charges across the country. Free local call for Vodafone to Vodafone for the first 30 days of a new connection. Special SMS service coupon package


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PRICE: to can be availed   Price thebe paid for GPRS facility: GPRSitservice60 for 30 days by customers by just recharging for Rs

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(for the happy hours GPRS service which is for 3 hrs, the surfing is free. But in case of downloading wallpapers, ringtones, songs etc 50 paisa per 10 kb is charged) Roaming charges: For incoming 50 paisa/min For outgoing 75 /min Outgoing SMS Rs1.50

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New connection charge;New connection is available at Rs40( 0 talktime value, 6month validity)  Special sim cards with lifetime validity available at Rs 120(Talktime Rs60)   Special SMS coupon service:  SMS coupon , 100 local SMS’es for Rs 10.

  

PLACE (Distribution)

 

Vodafone Outlet(dealers):New Vodafone Prepaid connections will be available at Special Vodafone Outlets, located in Central market places in major cities. Retail Stores: Vodafone prepaid connections will be available in various retail stores in different parts of the country. Online Purchase of New sim connections (market space) Purchase of new sim connections can also be done online by logging on the Vodafone website and making orders through Credit/debit cards

 

PROMOTION:

 

Advertising: Advertising will be done in newspapers, internet, magazines, posters, hoarding etc in different cities across the country. Publicity: Vodafone schemes to be aired in the radio and broadcasted in national TV.

 

 

THANK YOU