Lake Research Partners

1726 M St., NW
Suite 1100
Washington, DC 20036
Tel: 202.776.9066
Fax: 202.776.9074

Partners
Celinda Lake
Alysia Snell
David Mermin
Dr. Robert G. Meadow
Daniel Gotoff
Joshua Ulibarri


To: Interested Parties
From: Celinda Lake, David Mermin, and Matthew McDermott; Robert Carpenter,
Chesapeake Beach Consulting
Re: Recent research findings on the “People’s Pledge”
Date: August 5, 2014

Our recent poll of likely November 2014 voters
1
finds strong, bipartisan support for the
“People’s Pledge” and candidates who use it as a means to curb outside spending in
elections. Overall, 68% of voters are favorable (37% very favorable) to the “People’s Pledge”
as a new way for candidates to limit outside spending in elections. This support is strong
across party lines, with 70% of Democrats, 64% of Republicans, and 69% of Independents in
favor of the pledge.

Strong support for the “People’s Pledge”

In addition, nearly half of voters are more likely to vote for a candidate who signs on to
the “People’s Pledge,” compared to only 8% of voters that would be less likely to vote for a
candidate. Here too, support is bipartisan—51% of Democrats, 41% of Republicans, and 44%
of Independents would be more likely to vote for a candidate that favors the “People’s
Pledge.”

Voters support candidates that take the “People’s Pledge”

Voters are particularly supportive of the pledge because it makes politicians more
accountable to the voters that elected them (66% convincing), forces candidates to take
responsibility for all of their ads (65% convincing), and ensures a more equal voice for all
Americans in our election process (62% convincing).

*****
For more information about this research, please contact Celinda Lake by e-mail
(clake@lakeresearch.com) or by phone (202-776-9066).

1
Lake Research Partners conducted a telephone survey of 800 likely 2014 general election voters nationwide. The survey was
conducted from July 26-29, 2014 and the margin of error is +/- 3.5%.
68
14
19
37
Favorable Unfavorable Not Sure/Don't
Know
45
8
47
25
4
Much/somewhat more
likely
Much/somewhat less
likely
No difference/Don't
Know
+54

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