Export Potential Analysis of

Shraddha Bhopale:

World Scenario
 Popular in Eastern as well as Western Western parts of the

 The crop is also cultivated in the Mediterranean region.
Pomegranates thrive well in regions with semi-arid to sub-
tropical climatic conditions.

 The crop is cultivated in Spain, Iran, India, Turkey, South East
Asia, Afghanistan, tropical Africa, parts of USA etc.

 It is grown for its fully luscious grains called ‘Arils’; the fruits
are very attractive with sweet acidic taste.

 The fruits are mainly used for dessert purposes.

 The fruits are also processed to make juice, syrup, jam, jelly,
wine, to flavour cakes, baked apples, etc.

 Of late, its nutritional and medicinal values are given ample

Pomegranate Cultivation in India

Area - About 63,000 Hectares.
Production - About 5 to 8 lakh tons/annum

Comparative Advantage -
 Production of Pomegranate almost throughout the year.
 Supply of Pomegranates even during off - season to the
European Countries.
 Cultivation in Arid and Semi-arid tracts of the states –
Karnataka, Maharashtra, Andhra Pradesh, Gujarat, Rajasthan,
Uttar Pradesh, Haryana, Tamil Nadu
 Maharastra is the largest producer.

Farmers Cultivate the crop by :

 Carefully selecting varieties.

 Adopting advanced technologies.

 Spurt in cultivation and trading of Pomegranate in India from the last two

 Important varieties cultivated are Ganesh, Dholka, Seedless(Bedana),
Bhagwa, Araktha.

 Seedless verities such as Paper Shell, Spanish Ruby, Mascut Red and
Velladu show great potential.

 Peak harvest – January to April

Consumer Preference
 Consumer preference - changing from time to time and
from country to country.

 Earlier, Ganesh variety with big sized fruits was the preferred
one, and the fruits were exported to the Gulf countries.

 Now, in Europe and other parts of the world, varieties such
as Bhagwa (Kesar), Mridula are the suitable and accepted

 Soft seeded, coloured varieties with high per cent of juice
with easy to remove arils are preferred.

 Fruits weighing more than 500 gms with superior qualities -
immediate and ready acceptance in the international markets.
The desirable fruit characters of fresh pomegranate
for export purpose
 Dark rose pink colour of the fruit.
 Fruit weight around 500 gms.
 Round shape of the fruit.
 Uniform size and shape of the fruit in a pack or
 Dark rose pink arils.
 Softness of the seeds.
 Higher sugars near about 16-17
 Free from scars, russetting, disease spots,
insect injury, scratches, etc.
 Smooth cutting at the stem end.
 Bracts/calyx without any damage and having
 Pleasant flavour and aroma.
 Israel and Turkey have taken up varietal trials on

 Iran too has been in the forefront with regard to
research on Pomegranate.

 There is a lot of germplasm / breeding collection
in Iran, Israel and also Turkey.

 Exchange of germplasm between countries if not
available in research stations will go a long way in
developing new varieties.

 Most of the varieties in the Mediterranean region
are sour with few sweet varieties.

 Sweet sour varieties with good colour are not

Pomegranate – International Scenario
Current Scenario:

During 9-Jul-2014 to 9-Aug-2014, India exported Pomegranate worth
USD 823,507. followed by SINGAPORE and THAILAND which
exported Pomegranate worth USD 86,878 and USD 52,380

Bombay Air accounted for 44% of Export followed by JNPT and
Bangalore Air which account for 40% and 5% of imports

Average value per shipment of Pomegranate exports in India is
USD 24,955.


Of late, Indian Pomegranates have penetrated into the
European Union since suitable varieties conforming to
international standards are being produced.

Karnataka has exported about 2000 MT to other countries
during the last few years.

There is potential for export to the United State of America
also. Diseases such as Bacterial Blight, Wilt, etc., have created
problems in obtaining economic yields.

India has a very good potential provided we meet the quality
standards of the importing countries. The exports can be
enhanced from the present 3000 – 4000 MT tons to about
20,000 – 30,000 tons

 In view of the scope for value addition in pomegranate
for alternative use, medicinal uses of pomegranate,
better shelf life, and the export potential, its
cultivation in the semi-arid areas under protected
irrigation needs to be encouraged.

 Proper varietal selection, crop and post harvest
management, infrastructure such as cold chain,
facilities for marketing etc, will augment the
cultivation of quality pomegranate and will help in
increasing the exports to a tune of about 20,000 –
30,000 MT tons.

 In this background, India can definitely make a dent in
pomegranate trade in the world market.

Export Potential
 The pomegranate fruit is considered an exotic
in European and Middle East countries.

 There is scope for exporting Indian
pomegranates to Bangladesh, Bahrain, Canada,
Germany, United Kingdom, Japan, Kuwait, Sri
Lanka, Omen, Pakistan, Qatar, Saudi Arabia,
Singapore, Switzerland, U.A.E. and U.S.A.

 The other potential markets are, Belgaum,
Spain, France, Italy, Netherlands, Philippines,
South Africa, Brazil and Mexico.

 No organized marketing systems for
pomegranate in India
 Domestic marketing for pomegranate is fairly
balanced as of now.
 Farmers normally dispose their produce to
contractors who take the responsibility of
transport to far off markets.
 Some progressive farmers who have developed
contacts in urban areas dispatch them on their
own and are able to get a reasonable price for
their produce.

 Changes in varietal selection and in cultivation
 Pest and disease incidence, fall in demand and
price - effect on the cultivation of pomegranate
in the state.
 Cultivation for export purpose - improved due
to exploring of market potentialities.
 Farmers of Bijapur and Bagalkot districts –
exporting pomegranate through their
associations to Gulf and European Union for
the last 5 years.
 Koppal district - New entrant – Exports began
in 2004.


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