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(Bruner, 1966)

(Enactive, direct experience)


(Pictorial/ iconic
experience)
(Symbolic experience)

80%

83

11

VCDCD

CAI

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analog
world

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Nancy Duarte
130

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620
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Microsoft Office Online

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http://www.managertoday.com.tw/?p=14107

2007iPhone
3
3
iPod


Apple

PowerPoint
155

3
The Presentation Secrets
of Steve JobsCarmine Gallo
31
33
3
333



PowerPoint



QA

iPod

iPhone

iPod

iPhone

67

40iTunes
674
iPhone3G
11
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MacBook Air
iPhoneGoogle Map
Starbucks
MacBook


Reality
Distortion Field

iPod
27
iPod1000

5GB185

1000


Mike
Evangelist5

1999
Michael KrantziMac


iMac5iMac

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