HIGH

MEDIUM

LOW

HIGH

SWIFT
(Investment & Grow)



ALTO
(Investment & Grow)


A STAR
(Selectivity)




MEDIUM

SWIFT DEZIRE
(Investment & Grow)



SX4
(Selectivity)




BALENO
(Harvest)





LOW

WAGNOR
(Selectivity)



VERSA
(Harvest)




OMNI
(Harvest)
INDUSTRY ATTRACTIVENESS- size, market growth, pricing, market diversity, industry profitability
B
U
S
I
N
E
S
S
S
T
R
E
N
G
T
H
h


GE Matrix