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Tata Motors

Tata Motors

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Published by: mel_napster on Dec 06, 2009
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01/21/2011

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Seminar on TATA MOTORS

Under the guidance of : Dr G V Joshi

Faculty

JKSHIM

By : J Shetty

Rakesh I

Introduction to Indian Automobile Industry
v vEconomic liberalization in India in 1991. v vNow the automobile industry in India is the ninth largest in the world. v vIn 2009, India emerged as Asia's fourth largest exporter of automobiles. v vIndia’s largest automobile company - TATA MOTORS.

History – TATA MOTORS
 Tata Motors Limited is a part of Tata Group.  Founder - Jamshedji Tata (TELCO).  The company was established in 1945 as a locomotive manufacturing unit.  It tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954.  In 1992, it entered Small vehicle segment.

Company Profile
 Headquarters - Mumbai.  TML is currently headed by Ratan Tata.  Tata Motors manufactures HCV, LCV,

Passenger cars, MUV and Military Vehicles.

 Global operations - UK, South Korea, Thailand and Spain.  TML - world's fourth largest truck manufacturer. world’s second largest bus manufacturer.

Product Profile

Passenger Cars & Utility vehicles
Tata Tata Tata Tata Tata Tata Tata Tata Tata Tata Sumo/Spacio Safari Indica Indigo Winger Magic Nano Xenon XT Xover (2009) Manza (2009)

Commercial Vehicles
Tata Tata Tata Tata Tata Tata

» » » » » » » » » »

» » » » » »

Ace Starbus Globus Marcopolo Bus Novus 407 EX

Military Vehicles

» Tata LSV » Tata 407 Troop Carrier » Tata Winger Passenger Mini Bus

Ø

Joint Ventures & Acquisitions
 In 2004, the acquisition of Daewoo Commercial

Vehicle of South Korea.
 In 2005, Hispano Carrocera –

Spanish bus

manufacturing company.
 In 2006, TML has formed 51:49 Joint Venture with

Marcopolo, Brazil-based global leader in bus body building.
 In 2007, TML also formed a joint venture with Fiat.  In 2008, the acquisition of British Jaguar Land

Rover (JLR) business.

Milestones
 Indica - India’s first fully indigenous passenger car.  Sierra - India’s first sports utility vehicle

launched in 1992.
 Tata Motors acquires Daewoo Commercial Vehicle

Company in 2004.
 Tata Motors gets listed on the NYSE in 2004.  Acquisition of Jaguar and Land Rover in 2008.  Tata Motors launches ‘Nano’ - The People's Car in

2009.

Awards
 India's Most Trusted Car Brand.  'Golden Peacock Environment Management Award' in

2003.
 Forbes Global 2000 list for the year 2005 - Tata

Motors ranked at 1215.
 Tata Motors bagged the prestigious 'CII-EXIM Bank

Award' for business excellence in 2005.
 Tata Motors bagged National Award for Excellence in

Cost Management in 2006.
 Tata Motors - Investor Relations, ranked first in

India in 2008.

Challenges
Tata Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from

fellow compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet.
It has faced controversy over developing the

‘Nano’.
Ashok Leyland, Tata's biggest competitor in the

Indian heavy commercial vehicle market.

Other Information :
 Tata Motors has consolidated revenue of USD 14

billion

(Rs 70,938 cr) in 2008 - 09. it was a failure.

 Tata Motors introduced Indica as City Rover in UK but  Tata Motors has unveiled the electric versions of

passenger car Tata Indica and commercial vehicle Tata Ace to be launched in India in 2010.
 Market Share (Approximately) –
 

Commercial Vehicles Passenger Vehicles

-

64% - 13%

Conclusion

Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all –

v Trust v Acceptability v Transparency v Accountability

ank Th You

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