Founder Institute

Vision and Ideas
Presented - By Jeff Stewart New York City – December 3, 2009

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Context / Introduction Idea and Vision Generation The Urgent Process™ Evaluating and Prioritizing Ideas

Intro: Some Context
Who is Jeff Stewart:
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Former Management Consultant Serial Entrepreneur (Square Earth, Mimeo, Monitor110, Urgent Career, Belgrave Trust, etc.) Inventor (Web-tech, HR-Tech, Green-tech) Board Member Angel Investor Blogger ( Nice Guy*
*Source: Mother Stewart

Ideas > Vision > Action
“ I have never seen an Idea that in isolation mattered ” Ideas need to be….  Bundled with other Ideas  Paired with Vision  Surrounded with Action



A lone Idea seldom matters!

Ideas – More is Better
“Let your ideas battle so only the strong survive”

Not all ideas are equal

“The fittest win out at the expense of their rivals”
Charles Darwin

“Let some ideas die”
Jeff Stewart

“Experts” won’t like your best Ideas
AT&T – “Why would you want to hear a voice?” Ford – “But we want faster horses” Microsoft, Apple – “But PCs are toys” ATMs – “Why would anyone need that?” Sony Walkman – “People want bigger not smaller” Google – “Search is over, Yahoo won”

Experts did not like my ideas either
Square Earth – “But no one uses the Internet”
Result: Proxicom Merger, Inc500, Incorporation to IPO in 51 months, 2B Market Cap.

Mimeo – “Who Prints over the Internet?”
Result: Inc500, 8,600 corporate customers, over 300+ of the Fortune 500 as customers, loyal customers

Urgent Career – “Computational Linguistics, That's not how assessment has worked for 50 years”
Result: Sales candidates that ramp faster and generate more revenue; venture backing; loyal customers

Belgrave Trust – “Why would the affluent want to offset their footprint?”
Result: Recent Acclaim by CNBC, Treehugger, Inc. Magazine and American Express

Chart your own course

Explore your passions
What are your passions?
• • • • • • • • • • • • • • • • • • • • • Startups Technology Transfer Software Development Financial Services Industry Energy Semiconductors Alternate Energy Zero-G Farming CleanTech GreenTech Carbon Trading Online Media Media Digital Printing Thin Film Solar Online Advertising Web 2.0 Sustainability APIs and Development tools Technology Commercialization Innovative Financial Products • • • • • • • • • • • • • • • • • • • • Angel Investing Entrepreneurship AdTech Publishing International Business Luxury Marketing Sales Technology Attracting Talent Human Resources Talent Acquisition Strategies Project Management SalesTech Computational Linguistics Business Process Outsourcing Offshoring Learning Management Systems Online Education Corporate Training Carbon Offsets Governance

Temper you Ideas against your capabilities
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The Urgent Process™
“A more predictable process should result in a more predictable outcome”

Evaluating Your Ideas
1. 2. 3. 4. 5. 6. 7. Are you passionate about it? Will it change the world? Are there huge margins? Is it a billion dollar idea? What’s the market …or potential market? Can you field the right team? What is your competitive advantage?

Curating Your Ideas
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Talk to lots of people, especially customers Read everything Use multiple mediums (conferences, video, etc.) Explore! Constantly iterate Investors can be helpful, or not Look for negative and positive feedback

Serial vs. Parallel Entrepreneurship
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Sometime an idea requires 110% focus Sometimes the best ideas are in the space between ideas Is serial possible? Depends on the team

Case Studies: Ideas & Vision
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Zip Car Modem based copy shop Yahoo hardcopy Catalogue e-commerce Short your own home equity Satellites for hedge funds A better way to screen sales people Using the social graph for prediction

Contact & Suggested Reading
Jeff Stewart CEO – Urgent Career Phone: 646-237-3401 Blog: > Innovation Tournaments – by Karl Ulrich > The Triumph of the Nerds: The Rise of Accidental Empires – 1996 video > Intellectual Capital: The New Wealth of Organizations – By Thomas A. Stewart

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