Number of Respondents: 100 Location: UE – Recto, Manila Age: 13-15, 16-18, 19-21, 22-24 Gender: Male and Female Status: Students Purchasing Capability

(According to the student’s allowance): 50-100, 101-150, 151-200, 200 and up Questions: The first thing that comes to the costumer’s mind when they hear the brand name “McDonalds”: Burgers French Fries Fried Chicken McFloat Sundae’s (desserts) Others: (Love Ko To’, Golden Arches “M”, Clown) 19 17 11 18 2 33

33 out of 100 respondents said that McDonalds has been recognized through its brand Identifiers like its tagline, the icon “Ronald Mcdonald” and its trademark Golden Arches or Letter “M”.

The favorite products of McDonalds:

Burgers

22

(variations) French Fries Fried Chicken McFloat Sundae Others: 22 17 21 7 11

22 out of 100 respondents said that Products like variations of Burgers e.g cheeseburger, Big Mac etc. and also French Fries were the most favorite products of McDonalds.

The other domains and services that customer’s like at McDonalds: Happy Meal Drive-thru Playhouse Franchising Parties/celebrations McCafe 38 17.5 3.5 22 9.5 9.5

38 out of 100 respondents said that McDonalds Happy Meal (combinations of different McDonalds Items with free Toys in every purchase) is the highest possible domain for McDonalds.

The intangible affect of McDonalds to the customers (accord to its advertisement): Friendship 30

Love Family Childhood Quality service (quickness etc.)

17.5 12.5 7 33

33 out of 100 respondents said that McDonalds made an impact for fast food service with its values on Quality service rendered to the customers.

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