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Product Reputation Market Intelligence Report for Televisions

Prepared for Greg Y, Amplified Analytics


December 11, 2009

Product Name Manufacturer CSI PFS PRS PSS No. of


Reviews

Sony Bravia W-Series KDL-40W4100 40-Inch 1080p 120Hz LCD HDTV Sony 1.73 1.66 1.09 1.05 77

Panasonic Viera TH-42PZ80U 42" 1080p Plasma HDTV Panasonic 1.67 1.63 1.02 1.00 210

Sony Bravia V-Series KDL-40V3000 40-Inch 1080p LCD HDTV Sony 1.61 1.68 1.04 1.03 121

Samsung LN40A650 40-Inch 1080p 120Hz LCD HDTV with RED Touch of Color Samsung 1.60 1.60 1.02 1.04 433

Samsung LNT4065F 40-Inch 1080p LCD HDTV Samsung 1.56 1.59 1.03 1.07 313

Samsung LNT4071F 40-Inch 1080p 120Hz LCD HDTV Samsung 1.55 1.56 1.07 1.04 142

Samsung LNT4061F 40-Inch 1080p LCD HDTV Samsung 1.55 1.54 1.00 1.02 251

Samsung LN40A550 40-Inch 1080p LCD HDTV Samsung 1.55 1.51 1.00 1.03 567

As of December 11, 2009 the Televisions category contains metrics for 240 products based on the analysis of 22387 customer reviews

Glossary
CSI (Customer Satisfaction Index) - The Customer Satisfaction Index is an aggregate measurement of the delta between a
customer's expectation of a product and their actual experience with it.
PFS (Product Functionality Score) - The Product Functionality Score measures the gap between customer expectations of a product
and their actual experience with it.
PRS (Product Reliability Score) - The Product Reliability Score measures the gap between the customer's expectations of a product's
performance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potential
problems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.
PSS (Product Support Score) - The Product Support Score measures the delta between the customer's expectations of a product's
support against their actual experience. Currently it is an aggregate score that measures performance of a channel, delivery, and
technical support organizations combined.