Our Iceberg

Is Melting
1 2 3 4 5 6 7 8

The 8-Step Process of
Successful


Change
Process:
Kotter & Rathgeber
Our Iceberg Is Melting
Changing and Succeeding Under Any Conditions

Create a
Sense of
Urgency
1

Help others see
the need for change

Screenshots:
slideshare/
henriquealves/
nature-matters
-or-how-to
-save-the -planet
the importance of
acting immediately.

Screenshots:
slideshare/
jbrenman/
thirst

Pull Together the
Guiding
Team
2

leadership
skills,
bias for
action,
communications
ability
analytical
skills.

Develop the
Change Vision
and Strategy
3

Clarify how
the future
will be
different from
the past
how you can make
that future a reality.

Screenshots:
slideshare/
Lenze/
me
-i-do-my-best
-to-save
-the-planet

Communicate
for Understanding and Buy-in
4

Make sure that
as many people
as possible
understand
and accept

the vision
and
the strategy.
green
planet!

Empower
Others to Act
5

Remove
as many barriers
as possible

so that
those who
want to
make
the vision
a reality
can do
so.
Produce
Short-Term
Wins
6

Create
some
visible
successes
Dont Let Up
7

Press harder
and faster
after
the first
successes.

Golden Pavillion
Kyoto
Create a
New Culture
8

Hold on to
the new ways
of behaving,

and
make sure
they
succeed,
until
they become
a part
of the
culture
of the group.
1 2 3 4 5 6 7 8

We did it with
Lead Free
Gasoline
1 2 3 4 5 6 7

Lets Do It
Again!

Presentation
Samuli Pahkala, http://managerstoolbox.blogspot.com/
The 8-Step Process of Successful Change
Our Iceberg Is Melting - Changing and Succeeding Under Any Conditions
by Kotter & Rathgeber
Photos
Iceberg by wordridden, flickr.com
Al Gore from Wikipedia
Greenpeace from Greenpeace
Bono by clancy3434, flickr.com
Kyoto Golden Pavillion by my wife
Others from iStockphoto & Stock.XCHNG
Presentation screenshots
From SlideShare 2008 contestants