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LAVIE

ACTIVATION
PLAN
Gii tr : 18-26 tui
Nng ng, am m
c tnh
Kht khao
ca tui
tr
Cnkht
trong bn
A I S A S
Attention Interest Search Action Share
Awareness( Reach)
Awareness( Reach)
Consideration( Click,
Call, traffic)
Consideration(Click,
Call, traffic)
Trial( Buy, Sign Up)
Repeat
Loyalty
Phase 1 : Trigger
(1/4-15/4)
Event: Color Me
Run
Yan BeatFest
TVC
Phase 2: Experience
(15/4-15/5)
Chuyn xe Lavie
Kht khao
Chng trnh
kht khao bng
Brazil
TVC,App
Phase 3: Amplify
(15/5-30/5)
Cng b khch
hng trng gii
i Brazil v game
show onlilne
TVC: Cn kht no
dng tro trong bn
PR Articles: Kht
khao ca bn l g?
Chia s vi Lavie nh
L gii tr, bn lun c nhng kht khao
v cng vic, v tnh yu, v cuc sng.
La Vie s lun l ngi bn ng hnh
khng ch gip bn xua tan nhng cn
kht hin ti m cn truyn cm hng
cho gii tr thc hin nhng kht khao
chy bng ca mnh
.
Hy cng chia s nhng kht khao ca
bn vi La Vie nh!