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MIT634602 Communications

Critical Thinking
Critical Thinking
Determining the meaning or significance
of what is:
observed
expressed
being argued

Skilled, active interpretation and
evaluation

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Uncritical thinking
Accepting passively the views of
another party
Website authors
Media reports
Information in books
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persuasion
the process of convincing others to
change their belief or behaviour
through argument:
authority
credibility (trustworthiness,
competence, dynamism)
logical argument
psychological appeal

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judgement
distinguish between fact and opinion
consider other viewpoints
consider the validity of the information
source
distinguish theory from practical
application
balance emotion and logic

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Critical thinking in
Business research
identify real problems and appropriate solutions

read and understand previous research into the
problem

investigate and evaluate current data and
information about the topic


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Application of critical thinking
note taking at lectures
assignment writing
oral presentation
writing reports

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Purpose of critical thinking
question things, rather than take everything you
read at face value
identify an argument (conclusion derived from
statements of fact)
understand what is generally known about a
topic (separate fact from opinion)
evaluate theories put forward to explain things in
the world




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Exercise Week 1
question things, rather than take everything you
read at face value
identify an argument (conclusion derived from
statements of fact)
understand what is generally known about a
topic (separate fact from opinion)
evaluate theories put forward to explain things in
the world




Reference List
Gardner, H 2004 Changing minds: the art and
science of changing our own and other
peoples minds, Boston, Harvard University
Press

Mohan, T, 2004 Communicating as Professionals,
Sydney, Thomson publishers


Dwyer, J. (2009) Communication in Business:
strategies and skills. Frenchs Forest, NSW:
Pearson Education Australia. Chapter 14.