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Principles of Design

1. Define design.
The creation of a plan or convention for the construction of an
object or a system.
2. What is a good design?
3. What are the 3 aspects of design?
- Problem solving
- Visual Communication
- Function and Information
4. What is balance?
The optical illusion of equal spacing of objects.
5. Name the two types of balance and briefly explain each.
. Formal !alance" symmetrical# $hen elements on a page can
be centered and%or evenly divided both hori&ontally and
vertically it has symmetry.
'. Informal !alance" asymmetrical# it involves several smaller
items on one side are balanced by large item on the other
side( or smaller items are placed further a$ay from the center
of the screen then larger items.
. Draw an example of each type of balance.
Formal !alance" Informal !alance"

!. What is rhythm?
)eoccurring movement or pattern( $hich can produce a feeling
of motion in the design.
". Name the two types of rhythm and briefly explain each.
. )epetition" repeating similar elements in a consistent manner.
'. Variation" Change in form( si&e or location
#. Draw an example of each type of rhythm.
)epetition )hythem" Variation )hythem"

1$. What is proportion?
The relative si&e of one object in comparison to another.
11. Draw an example of proportion.
12. What is emphasis?
*ethod used to dra$ attention to a part of the design by ma+ing
it the focal point or the main idea.
13. %i&e two examples of how emphasis is accomplished.
14. Draw an example of 'mphasis.
15. What is (nity?
1. %i&e two examples of how )nity is accomplished.