You are on page 1of 5

VSP Proprietary & Confidential

Social Media Sweepstakes Recap


Hosted by VSP Vision Care
July 2014
VSP Proprietary & Confidential
Campaign Overview
Objective
Raise level of LACOSTE brand
awareness among VSP
membership and general
consumers

Strategy
Drive consumers to engage by
entering a co-branded VSP Vision
Care Facebook sweepstakes

VSP Proprietary & Confidential
Tactics
Hosted custom app on Facebook with sweepstakes
entry
Blog post highlighting LACOSTE eyewear and
branding with call-to-action to enter sweepstakes
Promoted sweepstakes via all VSP social media
channels
Announced sweepstakes in EnVision, an e-newsletter
that is sent to more than 2 million VSP members
Highlighted LACOSTE in VSP doctor communications
VSP Proprietary & Confidential
Brand Social Amplification
VSP Proprietary & Confidential
Results By the Numbers
32,961 total sweepstakes entries from 8,660 unique entrants
Highest numbers for a VSP Facebook sweepstakes to-date
~2,805 new likes on the VSP Vision Care Facebook page
Highest page like increase tied to campaign to-date
3,402 VSP blog views with 17 comments
757,000+ consumers reached through VSP Facebook status updates
3,992 social conversations on VSP channels (Facebook, Twitter,
Pinterest, Instagram)
~650,000 EnVision readers reached
205 clicks from sweepstakes entry confirmation page to VSPs Find a
Doctor page pre-populated with providers that carry LACOSTE
201 clicks from sweepstakes entry confirmation page to VSPs
LACOSTE brand page
Most Successful
Social Sweeps
To-Date