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project on Coca Cola in Pakistan

project on Coca Cola in Pakistan

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Published by uzmazainab
Marketing Strategies of Coca Cola in Pakistan
Marketing Strategies of Coca Cola in Pakistan

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Published by: uzmazainab on Dec 16, 2009
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05/23/2015

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The objective of this project is to give overview of Marketing Strategy of µCoca Cola¶ to

provide a broad selection of the nonalcoholic ready to drink beverages to potential consumers in

Pakistan. Analysis carried out on nonalcoholic ready to drink beverages market in terms of size

and growth, covering different segments present in the market.

It includes introduction of the company and the product, internal and external

environment, market and competitor analysis, and marketing mix.

Strategic Marketing

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